Programmes

Diploma

Design for Communication and Experiences

Unlock your critical and creative design capabilities.

Design is a powerful tool for strategic development and we aim to develop designers who can address real-world issues. The Diploma in Design for Communication and Experiences programme enables you to gather insights and opportunities, and shape scenarios within robust initiatives in design-driven cultures through design communication ideas and approaches.

As a communication designer, you will provide social, economic and cultural value in the world – not only by solving problems but also by creating diverse portfolios. Our programme nurtures creative thinkers and connects you with a skill set that goes beyond traditional media, enabling you to tell stories that frame the zeitgeist and initiate culture.

You will work in both digital and physical environments to create narratives that are exceptional and truly original.

Our programme offers a variety of graduate destinations that include roles in creative agencies, design studios, corporate design departments and live events. During the third-year internship module, you get to establish valuable connections with employers to kickstart your creative career. Our strong industry ties will expose you to the various creative roles and career paths available to all aspiring young designers.

Why apply

Industry expertise: Be informed by industry practice at the leading edge of design innovation.

Industry connections: Get acquainted with leading design agencies, locally and globally including Foreign Policy Design, Hogarth Worldwide, TBWA Worldwide, Virtue Worldwide, and FARM..

Active studio culture: Immerse in a simulating professional creative environment that facilitates cross-disciplinary collaboration – a key feature of contemporary creative practice.

Employability skills: Develop a range of innovative strategies that support the development of employability skills to actively engage with the creative industries at all stages of the programme.

PROGRAMME DETAILS

dip-dc
Duration

3 years

Mode

Full-time

Programme structure
Year 1

Craft, Techniques and Technologies 1 (30 credits)
This module may include the following components:

  • Craft Workshop
  • Digital Skills and Application
  • Photography

Studio 1 (15 credits)
This module may include the following components:

  • Text and Image

Critical Thinking Skills A (15 credits)

Craft, Techniques and Technologies 2 (30 credits)
This module may include the following components:

  • Craft Workshop
  • Digital Skills and Application
  • Photography

Studio 2 (15 credits)
This module may include the following components:

  • Text and Image 2

World of Ideas and Imagination (15 credits)

Year 2

Craft, Techniques and Technologies 3 (15 credits)
This module may include the following components:

  • Design Skills and Applications

Studio 3 (30 credits)
This module may include the following components:

  • Visual Identity I
  • Materials, Surfaces and Objects
  • Use Experience Design I

Critical Thinking Skills B (15 credits)

Cross-disciplinary Studio (30 credits)
This module may include the following components:

  • Design Studio

Electives (15 credits)

Professional Practice and Careers (15 credits)

Year 3*

Engaging Communities (15 credits)

Internship (45 credits)

Communication and Public Presentation Skills (15 credits)

Final Project (45 credits)
This module may include the following components:

  • Awards
  • Live Briefs
  • Creative Workshops
  • Self-Directed Brief

*Modules in Level 3 may be offered in either semester or in both semesters. Your Programme Leader will advise you on the modules to be taken before the start of each semester. You will need to take modules equivalent to 60 credits in each semester.

More Information

Modes of assessment
  • Practical Portfolio
  • Creative Process Journal
  • Technical Folder
  • Journal
  • Portfolio (Pass/Fail)
Curriculum framework

The LASALLE Diploma framework is anchored in a professional and self-directed approach, with the aim of nurturing highly-engaged, self-assured student learners of the 21st century.

The Diploma framework has a modular structure which involves the following core modules:

Studio
Studio modules primarily anchor you to a particular field/discipline of study. All Studio modules assess you in writing and ensure adequate historical and theoretical contextualisation are embedded.

Studio modules are sites of creative practice with a focus and approach to allow you to discover, investigate and apply ideas, methods and materials.

The Cross-Disciplinary Studio module focuses on an out-of-the-box learning environment for you to apply your critical thinking skills and develop cross-disciplinary works in the studio.

The Final Project culminates in a major studio work which encourages you to demonstrate your artistic practice, conceptual and technical rigour.

Craft, Techniques and Technologies
The Craft, Techniques and Technologies modules prepare you to appreciate and develop requisite technical skills for your creative work.

The particular emphasis is on honing craft, building strong technique and fluid engagement with digital/technological skills. These will provide you with the necessary 21st century skills to apply to your studio/creative practice.

Critical Thinking Skills, World of Imagination and electives
This set of modules establishes different modes of thinking and creative engagement in an arts school environment.

It aims to expose you to a diversity of learning methods, critical inquiry and approaches to express yourself.

It is envisaged that this approach sets the tone for how you as a LASALLE student are distinctive in your approach to learning and ultimately as a professional.

Allowing the 21st century learner to be self-reflexive, independent and inquisitive is vital. Building on your critical thinking modules, electives will be offered in Year 2 to facilitate you to work in areas outside of your core subjects.

Community Engagement and professional skills
You will undertake a Community Engagement module and be exposed to ways in which the community of your interest can be a source of long-term participation, personal fulfilment and employment, following which you will go on to pursue industry placement opportunities in a discipline-specific field.

Students can opt to do one big placement or two to three short placements. Overseas stints are encouraged. The internship module is accompanied by a Professional Practice and Careers module which gives you the key tools to develop your job preparedness. Here you will be taught about emerging fields, how to be self-employed and network in the sector. Industry professionals and alumni will be invited to mentor you and your peers.

You will also be taught Communications and Presentation Skills. Here, clear and confident public speaking and presentation skills are introduced to prepare you to develop and articulate your brand, articulate an artist statement, develop public speaking skills and develop your social media profile as a professional.

Overall, the Diploma framework will enhance the job preparedness of Diploma graduates through greater opportunities for self-directed and cross-disciplinary learning in addition to dedicated modules to help them hone their career skills.

Grading system and classification of awards

LASALLE uses a 5–point Grade Point Average (GPA) system, which will be applicable to all students admitted to Year 1 with effect from AY2024/25, to track students’ academic progress throughout their studies.

Students receive letter grades for each module taken. Each grade corresponds to a grade point as shown below:

Letter grade Grade point
A+. 5.0
A   5.0
A-  4.5
B+  4.0
B   3.5
B-  3.0
C+  2.5
C   2.0
D+  1.5
D   1.0
F   0.0

The Cumulative Grade Point Average (CGPA) represents the grade point average of all modules attempted by the student. A minimum CGPA of 2.00 is required for graduation.

The computation of CGPA is as follows:

CGPA =
Sum (module grade point x module credits assigned to module) Sum (module credits assigned to all modules used in calculating the numerator)

All modules, including repeat attempts, are included in the computation of the CGPA with the exception of modules that are exempted or where students were absent with valid reasons.

The classification of award and corresponding CGPA requirement are as follows:

CGPA range Classification of award
4.00 – 5.00 Diploma with Distinction
2.00 – 3.99 Diploma
Sustainability and care

LASALLE recognises the important role of artists and designers in creating a sustainable and caring world. The curriculum provides opportunities for students to identify and explore issues around sustainability (from ecology and global climate change to the sustainability of their own creative practices and wider cultural communities) and care (for the well-being and advancement of oneself and others).

The College actively encourages students to engage with and investigate these crucial contemporary issues as part of their studies, including through their projects, and critical and creative outputs. Through interdisciplinary learning and strong engagement with these topics, the aim is to empower students to lead the way towards sustainable practices and caring communities within the cultural and creative industries.

Materials

Basic materials for learning are provided by the College.

As a developing artist, you are required to have certain items that are personal to you and cannot be shared. Such items include books, dance shoes, rehearsal clothes, safety boots, portable musical instruments, paints, canvas, basic tools, design software, cameras, etc., that will support you through your three-year learning journey. The College does not encourage the purchase of extravagant or costly materials or equipment. Our lecturers can provide you with affordable suggestions.

You are also encouraged to have your own laptop for education. If you do not own one, computer labs are available on campus with requisite software for you to undertake your work.

There may be opportunities for you to undertake extra-curricular study trips to enhance your overall learning. Trips are not compulsory and may incur additional costs.

Career paths

In the areas of communication design, graphic design, branding for live experiences, social media content creation, art direction, UI/UX design, interactive design, digital media, illustration and storytelling, digital marketing, brand advertising, editorial photography, videography, type design, 3D design or book and zine design.

HighLights

  • Awards
  • News & Events
  • Star Alumni
  • Features
  • Industry Collaborations
  • International Partnerships
  • Community Projects
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Academics

Tap into the illustrious minds of our faculty members who are movers and shakers in their own disciplines. They will impart, challenge and encourage, as they share their invaluable expertise and experiences with you.

Dean, Faculty of Design
Programme Leader, Diploma in Design for Communication & Experiences
Programme Leader, MA Design
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
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Admission Information

Important Dates

Start of semester: Aug 2024
Application opens: 2 Oct 2023

Applications will close once the programme seats have been filled up.

Entry requirements

ACADEMIC REQUIREMENTS

Singapore
  • Singapore
  • International
Qualifications Remarks

 

The qualifications listed below are common entry qualifications submitted by applicants.

  • Singapore-Cambridge GCE O-Level with a pass in English at Grade C6 or better, and an aggregate score of 25 points or better in four other GCE O-Level subjects
  • GCSE/IGCSE (five subject passes, including English, at Grade 9-4)
  • Full-time Higher Nitec/Nitec
  • Singapore Integrated Programme (successfully completed Year 4 or higher)
Entry into IELTS Academic TOEFL (iBT) PTE Academic Duolingo English Test
Diploma 5.5 71 42 95

ADMISSIONS TEST/PORTFOLIO REQUIREMENTS/AUDITION REQUIREMENTS

Admissions test or portfolio

You are required to either take an admissions test or submit a portfolio.

Option 1: Admissions test

  • The Admissions Test is only available to applicants from Singapore and in selected cities in China, India, Indonesia, Malaysia, Vietnam and Myanmar, subject to availability of test schedules. You will be notified of the required materials to bring along for the Admissions Test.

Option 2: Portfolio

  • Your portfolio should contain 10–15 pieces of original work from at least two of the following categories: paintings, drawings, collages, posters, sculptures, digital images (Photoshop, Illustrator, etc), photographs, and/or video clips. These works should demonstrate your creative development and process and be created solely by you (not from a photograph, magazine or copied from a reproduction of another source).
  • You are required to upload your portfolio online and label each work as follows:
    (i) Title of your work (if any)
    (ii) Medium used
    (iii) Month/year created

If we wish to know more about your artwork from the admissions test or your portfolio, we will arrange for a discussion with you.

Fees
Components

Tuition Fees

DIPLOMA TUITION FEES FOR AUGUST 2024 INTAKE (PER ANNUM FEES)

FUNDED (SUBSIDISED FEES) NON-FUNDED (FULL FEES)
Singaporeans Singapore PR International Singaporeans Singapore PR International
S$5,440 S$7,090* S$10,740* S$19,936 S$22,193 S$24,973

* Singapore PRs and International students who choose to take up the Tuition Grant (TG) will need to make an online application and then sign the TG Deed with the Government of Singapore. Under the terms of the TG Deed, you will be required to work for a Singapore entity for a period of three years upon graduation. For more information, visit tgonline.moe.gov.sg.

 

NOTE
  • Funded/subsidised fees for Singaporeans and Singapore PR qualify for GST subsidy from MOE, all other fees include 9% GST in 2024.
  • Fees are due on the first day of each semester.
  • Fees are subject to change.
  • Correct as of August 2023.
 

Application Fees

A non-refundable application fee (inclusive of GST*) is chargeable per application. Application is only complete upon receipt of your application fee and all necessary documents. Please ensure your application fee is paid and documents are uploaded after you have received an email that your applicant profile has been created. LASALLE reserves the right to withdraw the applicant if the application fee remains unpaid and documents are not received by the due date.

* GST is at 8% from 2023 and 9% from 2024.

Singaporean / Singapore Permanent Resident applicants S$60
International applicants S$120
 

ACCEPTED MODES OF PAYMENT

All payment to LASALLE must be made in Singapore Dollar. In line with the Singapore government's move towards a cashless society, online payments are strongly encouraged. Below are the payment modes acceptable by LASALLE.

Payment method Payment mode
A. Online payment
  • Flywire
  • iBanking
  • PayNow/DBS Paylah!
B. SAM (kiosk, web or mobile)/Singapore Post
  • Visa
  • MasterCard
  • AMEX
  • NETS
 

Additional Costs

Basic materials for learning are provided by the College.

As a developing artist, you are required to have certain items that are personal to you and cannot be shared. Such items include books, dance shoes, rehearsal clothes, safety boots, portable musical instruments, paints, canvas, basic tools, design software, cameras, etc., that will support you through your three-year learning journey. The College does not encourage the purchase of extravagant or costly materials or equipment. Our lecturers can provide you with affordable suggestions.

You are also encouraged to have your own laptop for education. If you do not own one, computer labs are available on campus with requisite software for you to undertake your work.

There may be opportunities for you to undertake extra-curricular study trips to enhance your overall learning. Trips are not compulsory and may incur additional costs.

 

MORE INFORMATION

Medical Insurance Scheme

All full-time students of LASALLE are required to be covered under the Medical Insurance Scheme (MIS). The annual coverage of S$20,000 includes school-related activities throughout the programme duration.

The current premium rate is $29.70 (inclusive of 8% GST) payable each semester. This premium rate is subject to change based on the prevailing premiums charged by the insurer and prevailing GST rate.

Scholarships & financial support

SCHOLARSHIPS

In recognition of outstanding academic excellence, leadership potential, and a passion for creativity and innovation, LASALLE offers a variety of scholarships to new and current students. 

Application dates for scholarships will be reflected in the various scholarship pages. Other externally sponsored scholarships are also available to students. Enquiries and applications may be directed to the respective organisations. 

Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).

View scholarships offered

FINANCIAL SUPPORT

We are committed to providing a quality education for all our students, and believe that no deserving student should be denied admission because of financial difficulty. 

A range of financial assistance schemes, grants and loans are made available to help meet a portion of the educational expenses of students.

Application dates for financial assistance will be reflected in the various bursary pages.

Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).

View bursaries offered

GOVERNMENT LOAN SCHEME

Students who are Singapore Citizens or Singapore Permanent Residents and on Tuition Grant are eligible to apply for Tuition Fee Loan of up to 90% (degree) or 75% (diploma) of the programme fees. Application opens in October each year. Please contact the Division of Finance (finance@lasalle.edu.sg) for more details.

MORE INFORMATION

Frequently Asked Questions

Download Prospectus

Undergraduate prospectus AY2023/24
Download PDF
Undergraduate Chinese prospectus AY2023/24
Download PDF
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Take the next exhilarating step with our Diploma in Design Communication Programme.