- Masters of Arts (International Communication), Macquarie University, Australia
- BA Design, Curtin University of Technology, Australia
Joselyn is a design educator who ardently advocates for the seamless integration of design thinking into education. Her visionary approach to design has not only ignited her students' creativity but also propelled them into becoming influential trailblazers within Singapore's vibrant creative industries.
Commencing her career at LASALLE in 2003, Joselyn embarked as a lecturer and coordinator for the MA Design programme in the Faculty of Design. From 2007 to 2015, she assumed the role of Programme Leader for the Design Communication programme. In this capacity, she orchestrated profound curriculum advancements and innovative pedagogical strategies, culminating in the programme's prestigious validation by Goldsmiths, University of London in 2012.
Under Joselyn's astute guidance, the design communication programme achieved remarkable triumphs in regional and international design arenas. Victories at prestigious competitions such as D&AD New Blood Awards, The Young Ones, Cannes Young Lions, Design for Asia, and The Crowbar Awards underscored the excellence she cultivated within her students.
Joselyn's dedication extends beyond the classroom, as evidenced by her engagement in transformative community projects. She spearheaded initiatives within Changi Women's Prison, a cornerstone of the Yellow Ribbon Project, where she designed courses empowering incarcerated women with employability-enhancing creative skills.
Before LASALLE, Joselyn's global perspective was honed through roles held in Hong Kong and Australia. As a Creative Head in a Hong Kong-based content provider specialising in global branding, she orchestrated exceptional projects including award-winning portals for iconic brands like MTV Asia, Asia E!Online, CNET Asia, ELLE Hong Kong, British Telecoms, Moet Hennessy and Sun Microsystems.
Joselyn's inquisitive mind fuels her ongoing research endeavours, which delve into the evolutionary trajectory of design education. Notably, she presented her findings at regional conferences, where she articulated insights into pedagogical progression. Additionally, her research explorations interweave issues encompassing design education pedagogies, advertising and burgeoning social media trends in the context of Asia.
Joselyn's academic contributions have materialised in the form of published papers and dynamic presentations. These insights have resonated both within regional academia amplifying her within the realm of design education and innovation.