Nur Hidayah Bte Abu Bakar


Nur Hidayah Bte Abu Bakar

Dean, Faculty of Design
  • Master of Arts, Design for Communication, University of Central England, UK
  • BA Design (Advertising Design), Curtin University of Technology, Australia

With extensive teaching experience of more than 10 years, Nur Hidayah is instrumental to the Faculty of Design. She manages the demanding and challenging task of leading the pedagogical development and strategic growth of all the design programmes.

Under her leadership, the design programmes have achieved great success at regional and international design competitions and showcases, including D&AD Student Awards, The Crowbar Awards, Furniture Design Awards and Graduate Fashion Week in London.

Nur Hidayah has also initiated several collaborative partnership projects with various design institutions. She presented a research paper at the Ubuntu International Design Symposium 2011 in Seoul, which covered The Role of Design Education. With faculty staff members, she is currently developing design capability programmes with communities in Asia and investigating issues on social enterprise for a more inclusive design culture.

Prior to joining LASALLE, Nur Hidayah has worked on copywriting, design and art direction projects across major industry segments. Over the years, her excellent interpersonal and management skills have enabled her to inspire many students. Her vision and foresight has helped nurture these students into leaders that have contributed to the Singapore creative landscape.

Professional Practice/Research Output
  • 2011: Big Picture, Finer Details, Education by Design, Design for Education “Image, Imagination, Emotion: New Vision of Design Through Liberal Arts” – International Design Symposium Ubuntu
  • 2010 & 2011: Collections, Fashion Curating, and the Rise of Fashion Exhibitions in Museums, The International Symposium Innovation & Creativity in Asian Fashion Industry 2010, organised by LASALLE College of the Arts and The Korean Society of Fashion Business – co–presented by Circe Henestrosa and Nur Hidayah
Research Interests
  • Design Education
  • Visual Learning Methods
  • Design Research