Programmes

Diploma

Design Communication

Acquire the thinking capacity and creative skills to boldly design the future.

The impact of design solutions on people’s lives is constantly growing. Pursuing a design education today means acquiring the thinking capacity and necessary creative skills to shape the future, with human needs as the key driving force.

Whether it’s visual information, innovative objects for everyday use, or simply improving the way people move, behave and interact in public space, the aim of the Diploma in Design Communication Programme is to enable its students to make the salient difference in exploring and developing effective solutions to real‐world issues and needs. Its vision is to have its students’ creativity and originality make unexpected and meaningful connections between different professions, not just the classical disciplines of graphic design, advertising and illustration.

Whether it’s about engineering the next “fish” to address the issue of overfishing or creating a phone application for a growing population with depression, students in the Diploma in Design Communication Programme will be taught to think differently and to brave the world with their ideas and solutions to better living.

Given the programme’s unique blend of Asian and Western cultures and influences, you will be part of a dynamic learning community and collaborative environment, contributed by multi-disciplinary partnerships amongst programmes and faculties, and with the creative industries. Comprising studio practice, contextual studies and technical studies modules, your time spent on the programme will be a time to prepare yourself for a world that constantly demands creative ideas, initiative and collaborations.

The programme’s forward-thinking curriculum endeavours to train creative and unique designers, who are starting their professional careers in widely varying places and in an increasing number of corporate and social sectors.

Course Details

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Duration

3 years

Mode

Full Time

Modules
Level 1

You will share some common modules across the Diplomas and you will also take discipline-specific modules. The shared modules aim to provide you with a comprehensive grounding in the basic creative processes, art and design fundamentals, as well as technical and academic skills essential for your progression to Levels 2 and 3. The discipline-specific modules will introduce you to core knowledge and skills required as the first layer to your specialist areas.

Studio Practice 1A: Design (15 CU)
This module develops your core design practical skills as well as creative and conceptualisation skills. It introduces you to key design foundation skills, allowing you to progress into a design specialisation in Semester 2. Problem-solving processes, analytical thinking and craftsmanship are emphasised in various compositional, visual grammar and colour exercises.

Fundamental Art and Design Skills 1A (15 CU)
This module aims to introduce and develop your understanding of the basics of visual language pertaining to artmaking. It comprises three components: Drawing, Visual Articulation and Grey Matters. You will learn to observe, analyse and record, and how to communicate visually.

Technical Skills 1A (15 CU)
This module equips you with the essential software skills in image making. It comprises two components: Digital Imaging as well as Moving Images and Sound. The aim is to introduce digital imaging using Adobe Photoshop and Adobe Illustrator. You will learn the various applications of pixel and vector graphics, and how to utilise basic digital manipulation tools to create technically accomplished images. You will also learn basic moving image media handling techniques and skills, footage recording and digital editing processes, as you produce a short video.

Contextual Studies 1A (15 CU)
This module introduces and develops basic visual and cultural literacy. You will learn to identify and describe visual elements, and relate images and objects to culture and history through discussion, research, presentation and reflection.

Studio Practice 1B: Design Communication (15 CU)
This module introduces a foundational knowledge and understanding of the creative and ideas-oriented practice of design communication. It also provides you with the opportunity to gain an understanding of the complexity of your role as a design practitioner, which encompasses many skills from idea generation to final production.

Fundamental Art and Design Skills 1B (15 CU)
This module continues to explore and apply the knowledge and skills learnt in Semester 1. The components are designed to complement each other in order to develop in you a clear and thorough understanding of studio fundamentals in art and design. You will learn to associate and correlate the learning from the range of working processes and applications of the respective components.

Technical Skills 1B: Design Communication (15 CU)
This module introduces the skill sets required and associated to design communication. You will be expanding on your basic digital production knowledge to make the most of the digital medium and its potential. Through this, you will gain practical experience to properly function in a digital environment. This module is designed to also enable you to start looking at both traditional and contemporary ways to embrace the potential of new technologies.  This keeps you current and relevant to the evolving trends and demands in design communication. You will also develop the basic and essential understanding required for you to master the practical skills necessary for print as well as pre- and post-productions.

Contextual Studies 1B (15 CU)
This module encourages you to explore the broader contexts of art, media and design. It further develops your ability to think and express, and articulate topics in various contexts through engagement in more in-depth discussion, research, presentation and reflection, within an expanded range of issues.

Level 2

You will be taught technical and design skills specific to Design Communication with a directed approach, which encourage reflection and an understanding to design. These essential skills, which you will acquire through group and individual project briefs, are closely aligned to the demands of the design industry.

Design Studio 2A (30 CU)
This module further enhances visual literacy through the exploration of digital and analogue print production tools. You will extend your ability to communicate a wide range of ideas and concepts in response to design communication briefs through the introduction of typography, packaging design, editorial design, image making and screen-based communication. You will also develop and demonstrate a maturing aesthetic awareness and design sensibility as part of your understanding of design fundamentals.

Technical Studies 2A: Digital Technology (15 CU)
This module develops on an extended knowledge and understanding of the complex digital design management process surrounding your pre- and post-production responsibilities in print design. This will enable you to confidently propose and provide solutions in your creative practice, and to support the practical work done in the Design Studio module.

Contextual Studies 2A (15 CU)
This module introduces seminal texts and discussion topics on ‘Design and Its Histories’. It will extend your knowledge in theory from Level 1 and focus on design history, which is an important link to your design practice. This module exposes you to a thematic approach to design history. You will learn about how design movements, theories and philosophies shift and change according to various historical contexts.

Design Studio 2B (30 CU)
This modules builds on your fundamental knowledge in design skills and technology, and continues your development as a designer, with a strong focus on the role of design within societal and cultural context. This module encourages creativity, curiosity, innovative thinking, risk-taking and independent enquiry. You will be introduced to concept generation, analysis and synthesis techniques within a problem-solving framework for all the tasked projects. You will generate ideas, concepts and solutions – independently and collaboratively – in response to a range of creative briefs focusing on ‘Identity’ in publication and an introduction to advertising design.

Technical Studies 2B: Applied Technology (15 CU)
This module builds on the acquired knowledge and skills in print design in the previous semester, and continues to develop your skills in advanced software management, particularly in web technologies. It also ventures into moving, interactive and online media. The learning methodology in this module will allow you to gain a comprehensive overview to the practice of current web design tools and methods required by the industry, while supporting your creative practice. Creative thinking explorations will also be incorporated into this module.

Contextual Studies 2B (15 CU)
This module focuses on key themes related to Visual Culture. The different lectures, seminars and tutorials will guide you in gaining knowledge about formal and contextual methods of analysis in design. You will begin to approach the principles and formal elements of design as the building blocks of composition, and study them within a variety of design works. In addition to this, the Design Research and Writing workshop prepares you to develop an ability to express your ideas in a presentation format as well as through the writing of Critical Reviews of short texts and exhibitions.

Level 3

You will undertake modules of self-devised/directed studies or projects. You will be tasked to problem-solve and articulate ideas through a variety of briefs. There will be self-initiated industry placements and/or live projects learning component designed to assist you in gaining an accurate understanding of the design industry.

Design Studio 3: Self-Directed Projects (30 CU)
This module provides the opportunity for you to apply previous fundamental aspects of visual communication skills acquired to extend your understanding of design. You will gain an up-to-date working knowledge of industry practice that will help you to produce a well-articulated, original and industry-ready portfolio. One that is reflective of your readiness and aptitude in joining the workforce and/or preparing yourself for more demanding cross-disciplinary collaborative projects based on the cluster-led curriculum framework in the final semester.

Industry Placement and Community Engagement 3A (15 CU)
This module requires you to engage in a range of industry-focused projects and/or community-based projects. You will be introduced to different industry practices that provide you with the opportunity to sit in different seminar sessions conducted by key industry professionals. You will also interact with the local community by offering your services in a creative and professional manner. You will be exposed to different aspects of career management, while you undertake at least one industry live project and one community-based project.

Contextual Studies 3A (15 CU)
This module builds on the seminal texts introduced to you in Level 2. You will continue to study how design interrelates with other areas, and examine the norms and conventions of the four major disciplines in design: Fashion, Interior, Product and Design Communication. You will also synthesise how the disciplines of design continue to develop alongside societal changes and various technological advancements.

Cross-Disciplinary Design Project: Design Clusters (30 CU)
This module develops in you a cross-disciplinary take on a project. You will be tasked to respond to a set brief and examine related design disciplines and other specialised fields in relation to your own specialisation. You will also study related social and cultural ramifications of design today and articulate specific research and findings in the development of your own studio work.

Industry Placement and Community Engagement 3B (15 CU)
This module, depending on the project undertaken in Semester One, requires you to undertake at least one industry-based live project or community-based project. Similar to the previous semester, this module complements your studio module and provides links to your personal and professional practice. It addresses ways in which you will take on a more mature approach to monitor, build and reflect upon your personal development as a designer, as you take the final leap into completing your course of study. This module also acquaints you with interview processes and practices, professional portfolios making and portfolio presentations and surgeries through finishing-school workshops.

Contextual Studies 3B (15 CU)
This module builds on the knowledge you have acquired from previous levels and further explores the design discourse through a critical and interdisciplinary lens. You will examine responses from designers and experts from various disciplines to contemporary issues. The Design Research and Writing workshops prepares you with the necessary research and analytical skills to articulate your ideas in the formats of an academic presentation and essay.

More Information

Learning methods

Attend lectures, critiques, workshops, seminars, tutorials and field trips. Studio work as well as group and solo projects will also become part of your student life. As part of industry-based learning, you will be involved in either a live industry-related project or an industry placement.

Assessment and course materials

Assessment is an integral part of the learning process and will be formative and diagnostic, as well as summative and evaluative. Feedback to students is provided, wherever appropriate.

Download assessment overview PDF  

Programme completion criteria

Students need to accumulate 360 credits from Levels 1, 2 and 3.   

Career paths

Make an impact as:
Illustrator, Advertising Designer, Graphic Designer, Photographer, Visualiser, Concept Artist, Designer for Public Spaces, Designer for Exhibitions/Performances, Motion Graphic Designer, Branding Consultant, Data Visualiser, Layout Artist, Production Manager, Studio Manager, Web Designer or User Interface Designer.

HighLights

  • Awards
  • News & Events
  • Star Alumni
  • Industry Collaborations
  • International Partnerships
  • Community Projects
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Academics

Tap into the illustrious minds of our faculty members who are movers and shakers in their own disciplines. They will impart, challenge and encourage, as they share their invaluable expertise and experiences with you.

Dean, Faculty of Design
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
Lecturer, Design Communication
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Admission Information

Important Dates

  • Apply by: 15 February 2019
  • Application outcome will be announced by: 29 March 2019
  • Start of Semester: AY2019/2020
Entry Requirements

ACADEMIC REQUIREMENTS

Singapore
  • Singapore
  • Australia
  • Brunei
  • China (PRC)
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Myanmar
  • Philippines
  • ROC, Taiwan
  • Russia
  • South Korea
  • Sri Lanka
  • Thailand
  • United Arab of Emirates
  • United Kingdom
  • United States of America
  • Vietnam
Qualifications Remarks
Singapore-Cambridge GCE O-Level Aggregate score of 25 points or better in 4 GCE O-Level subjects, excluding English. A pass in English at Grade C6 or better
GCSE/IGCSE 5 subject passes, including English, at Grade A to C
Higher NITEC/NITEC Certificate -
Singapore Integrated Programme Completed IP Year 4

 


Alternative English Language Qualification

Entry Into IELTS TOEFL
Diploma 5.5 PBT IBT
525 71

ADMISSIONS TESTS/PORTFOLIO AND INTERVIEW REQUIREMENTS

As an applicant, you are required to take an Admissions Test or submit a portfolio and attend an interview. 

Option 1: Admissions Test 

  • This test is only available to applicants from Singapore and in selected cities.
  • You will be notified of the required materials to bring along for the Admissions Test.
  • After the Admissions Test, an interview will be conducted. During the interview, you are required to share your motivation in pursuing the Diploma programme that you have applied to.
  • If you are an international applicant who has undertaken and passed the Admissions Test, a Skype/phone interview will be arranged at a later date. 

Option 2: Portfolio 
Your portfolio should contain a minimum of 10 pieces of original, recently completed work. 

Label each work as follows: 
(i) Title of your work (if any)
(ii) Medium used
(iii) Month/year created 

Your work may be inspired by a movie or book. 

Your portfolio should include at least two of the following categories: Paintings, drawings, collages, posters, sculptures, digital images (Photoshop, Illustrator, etc), photographs and/or video clips. 

Your portfolio should consist of works created solely by yourself (not from a photograph, magazine, or copied from a reproduction of another source). The artworks should have been completed within the last five years. 

During the interview, you are required to participate in a discussion about the content of your portfolio. We are looking for applicants who demonstrate the following attributes: 

  • Readiness to participate in different learning environments 
  • An inclination to learn through exploration and experimentation 
  • A keen interest to acquire knowledge of the Visual Arts 
  • Good studentship i.e. time management, independent, learning integrity, etc. 
Fees
Components

Tuition Fees

DIPLOMA TUITION FEES FOR AUGUST 2019 INTAKE (PER ANNUM FEES)

Funded (Subsidised Fees) Non-Funded (Full Fees)
Singaporeans Singapore PR International Singaporeans Singapore PR International
S$5,280 S$6,930* S$9,780* S$19,000 S$21,150 S$23,800
Note for Diploma Fees:

* SPRs and International students who choose to take up the Tuition Grant (TG) will need to make an online application and then sign the TG Deed with the Government of Singapore. Under the terms of the Tuition Grant Deed, you will be required to work for a Singapore entity for a period of three years upon graduation. For more information, visit tgonline.moe.gov.sg.

  • Funded/Subsidised fees for Singaporeans and Singapore PR qualify for GST Subsidy from MOE, all other fees include 7% GST.
  • Fees are due on the first day of each semester.
  • Fees are subject to change.
  • Correct as at August 2018.
 

Application Fees

A non-refundable application fee (inclusive of 7% GST) is chargeable per application. Application is only complete upon receipt of your application fee and all necessary documents. Please ensure your application fee is paid and documents are submitted within seven working days from the submission date of your online application.  LASALLE reserves the right to withdraw the applicant if the application fee remains unpaid and documents are not received by the due date.

Singaporean / Singapore Permanent Resident Applicants International Applicants
S$60.00 S$120.00
 

Additional Costs

Basic materials for learning are provided by the College.

As a developing artist, you are required to have certain items that are personal to you and cannot be shared. Such items include books, dance shoes, rehearsal clothes, safety boots, portable musical instruments, paints, canvas, basic tools, design software, cameras, etc., that will support you through your three-year learning journey. The College does not encourage the purchase of extravagant or costly materials or equipment. Our lecturers can provide you with affordable suggestions.

You are also encouraged to have your own laptop for education. If you do not own one, computer labs are available on campus with requisite software for you to undertake your work.

There may be opportunities for you to undertake extra-curricular study trips to enhance your overall learning. Trips are not compulsory and may incur additional costs.

 

MORE INFORMATION

Fee Protection Scheme (FPS)

Fee Protection Scheme (FPS) serves to protect students’ fees in the event a Private Education Institution (PEI) is unable to continue operations due to insolvency and/or regulatory closure. The FPS also protects students when the PEI fails to pay penalties or refund fees to the students arising from judgements made against it by the Singapore courts.

In seeking to be an EduTrust-certified PEI, LASALLE is required to adopt the FPS to ensure full protection to all fees paid by their students. Therefore, the FPS is compulsory for students who are taking BA(Hons), MA and Certificate programmes at LASALLE.

Diploma programmes offered by LASALLE are exempted from FPS under the EduTrust requirements of the Committee for Private Education (CPE).

More information on the Committee for Private Education

Medical Insurance Scheme (MIS)

All full-time students of LASALLE are required to be covered under the Medical Insurance Scheme (MIS). The annual coverage of S$20,000 includes school-related activities throughout the programme duration.

The current premium rate of S$18.20 is payable each semester. This premium rate is subject to change based on the prevailing premiums charged by the insurer.

Accepted Modes of Payment

All payment to LASALLE must be made in Singapore Dollars. 

Our accepted payment modes include:

  • DBS Online Banking and ATM Transfer
  • GIRO
  • Cheque/ Bank Draft/ Cashier's Order/ Demand Draft
  • NETS
  • Cash
  • Master/ Visa/ China UnionPay
  • Wired Transfer/ Telegraphic Transfer (Only for International students) 
Scholarships & Financial Support

SCHOLARSHIPS

In recognition of outstanding academic excellence, leadership potential, and a passion for creativity and innovation, LASALLE offers a variety of scholarships to new and current students. 

Applications for scholarships open from March to May for new students. Other externally sponsored scholarships are also available to students. Enquiries and applications may be directed to the respective organisations. 

Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).

View Scholarships Offered

FINANCIAL SUPPORT

We are committed to providing a quality education for all our students, and believe that no deserving student should be denied admission because of financial difficulty. 

A range of financial assistance schemes, grants and loans are made available to help meet a portion of the educational expenses of students.

Applications for financial assistance open from March to May for new students.

Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).

View Bursaries Offered

MORE INFORMATION

Frequently Asked Questions

Download Prospectus

Diploma Prospectus
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Diploma Prospectus (Chinese)
Download PDF
School of Design Communication Prospectus
Download PDF
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Take the next exhilarating step with our Diploma in Design Communication.