Industry Collaborations

WritersLab, in partnership with IMDA


From January to March 2017, LASALLE partnered the Info-communications Media Development Authority (IMDA) to launch WritersLab, a first-of-its-kind intensive scriptwriting programme for Singapore writers. Part of the Story Lab initiative led by IMDA, WritersLab aimed to cultivate storytelling as a key capability in an evolving and competitive media landscape.

Eight experienced writers, including an award-winning children’s author and a Mediacorp screenwriter, took part in the pilot edition. The rigorous 10-week programme was led by Project Director and Emmy-nominated writer, Shari Goodhartz.

Through WritersLab, participants sharpened their writing skills and received guidance from visiting international experts. The programme culminated with a pitching and networking session, where participants were able to pitch their completed scripts for production on Mediacorp’s Toggle platform.