Star Alumni

Germaine Chen


Senior Art Director
BA(Hons) Design Communication, Class of 2012

In a highly competitive industry, Germaine has proved her creative mettle to become a shining star. Her work on the viral IKEA BookBook Catalogue didn’t just capture the public’s attention, but also the judges’ of prestigious advertising awards. It garnered her the Best Young Art Director and Best of Show for Singapore Gong Awards 2014 and the Wood Pencil for D&AD Professional Awards 2015. She has also gone on to win the Silver Lion for Entertainment for Cannes Lions 2016, and is a winner for Mediacorp Young Lions 2016. She is currently a Senior Art Director with TBWA.