The Future of Cultural Diplomacy: From Digital to Algorithmic

This chapter conceptualizes changes in arts management practices from the perspective of cultural diplomacy, which has experienced significant transformations in the age of increasing digitalization. It explores and illustrates how new media technologies and data practices recalibrate the context in which cultural diplomacy operates by reshaping the medium of artistic communication, empowering new actors and equipping them with new tools to establish, deliver, maintain, and assess their global communication campaigns. The chapter identifies and describes three key aspects of cultural diplomacy transformations: virtualization, algorithmization, and datafication. Exploring the current cultural diplomacy activities reflected through institutional and government reports and press releases, the chapter offers a bird’s-eye view of global arts practices to critically reflect on the new dimension of cultural diplomacy.

Citation:
Grincheva, Natalia. ''The Future of Cultural Diplomacy: From Digital to Algorithmic.'' The Oxford Handbook of Arts and Cultural Management, edited by Yuha Jung , et al., Oxford, Oxford University Press, 2022, doi: https://doi.org/10.1093/oxfordhb/9780197621615.013.11.