Cultural analytics: Machine learning and understanding the Korean Wave (Hallyu)

Various factors may contribute to the rise of global movements, like Hallyu or the Korean Wave. These could include support from the Korean government for its creative industries or be associated with the opportunities presented by social media platforms. Yet, global movements’ rapid and wild development will always hold an element of mystery. While we can’t fully explain the “human factor” and the magic behind the birth of a global movement, can we harness data on their spread, impact, and intensity across different regions in recent decades to anticipate their future trajectory? The short media article discusses machine learning capabilities of the Data to Power mapping application to explore and forecast the global impact of Hallyu. The project utilises a wealth of three decades of Hallyu data to formulate a predictive model of the Korean Wave scope and its trajectory across various geo-locations, transforming data analysis into a robust data intelligence system.

Citation:
Grincheva, Natalia. ''Cultural analytics: Machine learning and understanding the Korean Wave (Hallyu).'' The Academic, 2023.