‘Contact zones’ of heritage diplomacy: Transformations of museums in the (post)pandemic reality

Tracing transformations in the museum agency under the pressure of the pandemic crisis in 2020, the article conceptualizes museums as dynamic “contact zones” of heritage diplomacy. It explores two foundational components of a contact zone, such as building a social space for a cross-cultural encounter, negotiation and debate as well as offering a platform to address transnational concerns on the heritage decolonization agenda. Drawing on desk research, document analysis and semi-structured interviews with museum professionals, it analyses the case studies of the livestreaming bilateral museum diplomacy and metaverse live heritage pandemic diplomacy, followed by a discussion on the processes of museums decolonization that started to unfold in response to the 2020 Black Lives Matter movement. The research argues that the impact of the digitalization pressures did not only affect the ways, forms, and structures of cross-cultural communications in museums, but also moved them a bit forward in their decolonization processes.

Citation:
Grincheva, Natalia. ''‘Contact zones’ of heritage diplomacy: Transformations of museums in the (post)pandemic reality.'' Heritage Diplomacy : Discourses, Imaginaries and Practices of Heritage and Power, edited by Tuuli Lähdesmäki, and Viktorija L.A. Čeginskas, London, Routledge, 2023, pp. 76-93, ISBN / ISSN: 9781032535029.