Industry Collaborations

Wing Tai Asia in three-year partnership with LASALLE to integrate art into The M condominium

200214-bt-lasallexwingtai-for-property
14 February 2020
The Business Times
Media Coverage

In a first-of-its-kind collaboration, artists and designers from LASALLE will work together with real estate developers to produce unique pieces of urban living art for condominium The M. Engaged in discussion since the developmental phase, the paintings, sculptures and interactive displays conceived by alumni of LASALLE will be well integrated into the complex once it completes in early 2024. The 522-unit property at Middle Road is near the arts and cultural precinct and is marketed to millennial families and entrepreneurs who are based at home.

“We believe this new approach will enhance life and community within the development. By involving the artists at the very start, it helps them to capture the spirit of the place better so that their artistic expressions can enliven the space in an authentic, organic manner," said Edmund Cheng, Deputy Chairman and Deputy Managing Director of Wing Tai Asia.

Read the full article