For one week, top international delegates from the fields of advertising and marketing convene to share insight and celebrate stunning ideas at the annual Cannes Lions International Festival of Creativity. In 2017, two alumni from our School of Design Communication received double honours – Karan Dang and Ang Sheng Jin not only served as jury in the Mobile and Outdoor category respectively, they both also took home Gold Lions for their stellar work.
Boost Your Voice was Karan Dang’s entry in the Integrated and Promo categories, and it clinched the Grand Prix win in both. This campaign by 180LA, where Karan previously served as Digital Creative Director, not only drew attention to unequal voting access during US Elections, but also provided a tangible solution by turning Boost Mobile stores in minority communities into polling stations. Consequently, the 2016 elections witnessed a 23 percent higher voter turnout in low-income precincts. For his accomplishments, the Cannes Lions Global Creativity Report 2017 ranked Karan as the #6 Creative Director for setting the benchmark in creative excellence worldwide. Bridezilla and Bullish Boss were entered by Sheng Jin in the Health & Wellness category under a collective campaign for Clear, a haircare specialist. Aired in Singapore and globally on paid digital platforms, Sheng Jin creatively interpreted the brief to spotlight how stress, such as when mishaps occur in the lead-up to a bride’s big day, was a leading cause of dandruff.
“Being at Cannes was simply eye-opening as I got to learn and exchange ideas with distinguished creatives from all over the world. In representing Singapore at the jury panel, I was able to share my creative vision with others on what defined a great idea, and I was humbled that many concurred. My team and I are extremely pleased to be recognised for our breakthrough in the category. Looking back, LASALLE provided me a solid foundation through exposure to different forms of art and design. This has enabled me to better appreciate and integrate varying disciplines together to create a cohesive idea, such as in this case of Bridezilla.” said Ang Sheng Jin.