A casual observation of commuters getting lost on Singapore’s Mass Rapid Transit (MRT) system encouraged Samuel Lim to research more into the problem.
The BA(Hons) Design Communication alumnus dedicated his thesis project to wayfinding solutions which caught the Land Transport Authority’s attention. He was eventually offered a position within their architecture division, playing a critical role in rewriting the Transit Signage Manual, standardising graphics and designing a new typeface.
His five-year crusade to make wayfinding less confusing has finally been implemented, with his team’s work unveiled at three stations on the new Thomson-East Coast Line. With signages being more user-friendly, Samuel demonstrates how design can impact people’s lives for the better.