For the launch of its new EOS signature sneakers for 2022, PEDRO partnered with LASALLE to run a contest for students in the Diploma in Creative Direction for Fashion course.
Twelve groups submitted their ideas, with the chosen winning team consisting of Joseph Poh Shou Heng, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei getting the chance to shoot the new EOS campaign. According to PEDRO, the team “successfully answered a brief with a viable concept that not only told a captivating story but that also captured the brand DNA.”
Joseph, who was designated team leader of the project, shares in this interview, “I feel this opportunity has given us the chance to experience what it’s like to lead a project and work in the industry where our words and actions hold weight. How having supportive team players could literally elevate the production value and make work seem like we are all having fun.”
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