The Creative Circle Awards (CCA) was conceived in 1980 to raise the creative standard of Singapore print advertising. In 2017, CCA celebrated brave creatives who have traversed an ideas-saturated market to deliver compelling advertisements time and again. BA(Hons) Design Communication alumna, Lena Paik, bested some 200 entries and claimed the Young Copywriter of the Year title. This is Lena’s second win, as she bagged this very same award back in 2015. Her submission under TBWA\Singapore was the brand film, This Is Where, for the Singapore Tourism Board’s promotional campaign. The film encapsulates the spirit of Singapore, where people with passion forge endless possibilities, and around every corner are incredible experiences being crafted for those who dare to explore.
"There’s a great sense of satisfaction to be recognised for doing what you love. Achieving this award when I’m still under 30 has been one of my goals ever since my time in LASALLE, so receiving it for the second time really keeps me motivated to continue pushing myself. LASALLE was where I found my confidence to make the things I feel most passionate about. It is because of that freedom to practice and experiment that I’ve grown and matured into a creative who is able to judge, defend and present my work in an advertising agency now. I am extremely thrilled, grateful, and humbled beyond words," said Lena Paik.