Training Courses

Coming soon! Fundraising for Impact: What’s the Plan

Fundraising in the arts is an emerging field that requires specialised knowledge and skill sets. This course will enable you to expand funding options and consider fundraising as an alternative source of revenue for your arts organisation. To help develop your competencies and build a strong foundation in this discipline, LASALLE College of the Arts is partnering with the National Arts Council (NAC) to run a course on the essentials of fundraising.

The workshop comprises of a one-and-a-half-day workshop and one-hour clinic which is to be completed two weeks after the workshop. Attendees will work on their assignment individually in the first half of the second day.

After a successful Twelfth run since its inception in 2015, the workshop is back with a refreshed curriculum developed by Professor Bill Byrnes who has over 40 years of arts management and fundraising experience. Current topics include fundraising in the COVID-19 era and organisational self-assessment methods to review website and social media presence conducted by Usha Menon, a sought after trainer and practitioner in fundraising, with over 33 years of experience.


No. of classes Days Dates Time
2 Thu and Fri 14 Mar – 15 Mar 2024 9:00am – 5:00pm and 2:00pm – 5:00pm

Class size
Maximum of 25 participants

LASALLE College of the Arts
1 McNally Street, Singapore 187940


  • All classes will be held on campus unless stated otherwise.
  • All applicants will be notified if there are any changes in course dates.

Application Information

Who should attend?

Arts managers, artists, representatives of arts organisations who are new to fundraising.


All participants will leave the course with a fundraising strategy for their organisation or for a specific campaign.

The topics covered include: 

  • Fundraising principles and practices.
  • Fundraising in the COVID-19 era.
  • Elements of fundraising plan and organisational self-assessment.
  • Mission/aims or purpose statements and fundraising.
  • Assessing and creating vision and values.
  • Developing a compelling case for support.
  • Developing your plan – goals and strategies.
  • Writing effective and practical goals and objectives.
  • Tactics, human resources and budgeting your plan.
  • Operations, schedules, budgets and assessment.
  • Ethical fundraising practices.
How to apply

Please submit your application here.

Eligibility criteria:

Priority will be given to Singapore Citizens and Permanent Residents who are staff of (i) NAC Major Company and Seed Grant recipients, or (ii) registered arts charities and Institutions of a Public Character (IPCs).

This course is open and suitable for arts managers/ artists/ representatives of arts organisations who are new to fundraising.

All applicants must be able to commit to the full duration of the course.

Please note that incomplete applications will not be processed.

Application deadline
23 Feb 2024

Programme outcomes / deliverables

At the end of the course, all participants will leave with a fundraising strategy for their organisation or for a specific campaign.

A minimum achievement of 80% attendance is required for participants to receive a Certificate of Participation.

About the curriculum developer

Professor Bill

Professor Bill Byrnes is currently a professor of Arts Administration at Southern Utah University (USA). He has over 40 years of arts management and fundraising experience. He has served as the managing director and the board member of several arts organisations. Bill has worked with and advised many arts and cultural organisations to create successful strategic plans, marketing, membership, and fundraising campaigns. Bill has lectured internationally on a wide range of arts management topics. His book, Management and the Arts is in its 5th edition and has been translated into several languages.

About the trainer

Usha Menon

Usha Menon is the founder of Usha Menon Management Consultancy, an international training and consultancy service that works exclusively with the for-impact sectors across Asia. Specialising in leadership, strategy, management, fundraising and philanthropy, Usha brings a wealth of multicountry experience, expertise and insights garnered over the past 33 years. A trusted advisor to international, regional and local social impact entities, her consultancy works with UN agencies, academic, arts, social services and health institutions along with government departments and think thanks. All of these sectors have benefitted from her training, mentoring and consulting services.

Usha recently collaborated with the Arts Council England and National Fundraising School in London and was part of the Arts, Cultural & Heritage Fundraising Virtual Summit 2020. She has also consulted with the National Arts Council in Singapore on various platforms including curation and training of sector administrators to ‘Understanding How An Arts Organisation Operates’, drawing on her network in the for-profit and non-profit arts organisations in Singapore. Months before the onset of the COVID-19 pandemic, Usha ran an Online Fundraising Accelerator for Singapore charities, which has immensely helped these charities to fast-track their fundraising in the midst of the crisis.

She continues to deliver highly evaluated fundraising training for the Social Service Institute of NCSS and is a sought after and engaging facilitator and moderator for various board, management and fundraising related forums. She is the face of fundraising in Asia, as the region’s most sought after fundraising and governance expert, at various global fundraising forum and conferences across sectors and regions.


For further enquiries, please write to

Eligible schemes / subsidies:
Claimable under SkillsFuture Credit

This course is eligible for SkillsFuture Credit subsidy – please visit here for more information.

National Arts Council (NAC) subsidy
Category Subsidy by National Arts Council (NAC) Course fee^ after subsidy or no subsidy
Staff from arts organisations, includes arts charities and IPCs, Major Company & Seed Grant recipients. (Does not include educational institutions, art centres or arts departments within art/non-arts institutions). 85% $165.00
Freelancer – arts practitioner/professional who works for/with various arts organisations as producers, fundraisers etc. (Please attach your CV along with this application) 85% $165.00
Staff from for-profit companies who work closely with arts organisations on fundraising and business development. 30% $770.00
Others 0% $1,100.00



Note: Course fee not inclusive of GST.