As part of Belif’s 5th anniversary, based on the theme Love: It is more than just you, Belif launched a social good campaign in collaboration with LASALLE.
The result was a series of three limited edition wrappers that centre on the campaign message of spreading the love. The collaborative campaign aims to create awareness among the public and communities to place others before self, treat others sincerely, and to promote a more harmonious, unselfish and caring society.
