Cannes Lions International Festival of Creativity
Mads K Baekkevold
BA(Hons) Film, Class of 2012
Entry: The Soft Test
Director Mads K Baekkevold, a graduate of The Puttnam School of Film, was awarded a Silver Lion for The Soft Test, a clever and witty advertisement for Comfort that proved babies always prefer softness. The Soft Test also won Bronze at the CLIO Awards, named by TIME Magazine as the world’s most recognisable international advertising awards. Closer to home, Mads picked up a Best Editing nod at the 6th Singapore Short Film Awards for his film Chamber of Ox.
Cheryl Seah Su Yin
BA(Hons) Design Communication, Class of 2015
Treeprint is a poetic application for World Wide Fund for Nature to create a link between humans and nature through the use of iPhone's fingerprint sensors to hook users up with trees whose rings resemble the markings on their digits. This application provides information on the trees such as location, threats of deforestation and its surrounding wildlife. More importantly, it enables users to easily make a donation to WWF via their Apple ID.