The Lions are the most established and coveted awards for the creative and marketing communications industry. Winning at the Festival puts one among the world’s elite. In collaboration with the Cannes Lions, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible before. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.