Kathryn Shannon Sim

Kathryn Shannon Sim

Programme Leader, BA (Hons) Fashion Media and Industries
  • Masters in Mass Communication, Nanyang Technological University of Singapore

Kathryn Shannon Sim, also known as Shannon by many, is an educator driven by a deep passion for exploring the intersection of fashion and technology. With her unwavering commitment to challenging and disrupting the fashion system, Shannon stands at the forefront of digital initiatives and technological applications to prepare students for the evolving demands of the fashion industry while pushing the sustainability agenda.

As an influential educator, Shannon not only equips her students with the essential tools needed for success in the fashion industry but also makes significant contributions to shaping the discourse around fashion and its future. Her dedication to nurturing creativity, sustainability and innovation ensures that the fashion industry continues to evolve in a positive direction.

Currently pursuing her PhD at the London College of Fashion, University of the Arts London, Shannon is also the Programme Leader for the BA (Hons) Fashion Media and Industries programme at LASALLE College of the Arts, University of the Arts Singapore. She teaches in the School of Fashion, focusing on fashion and technology, business of fashion, entrepreneurship, digital marketing, social media and user experience.

Research interests
  • Fashion and technology
  • Fashion business and entrepreneurship
  • Sustainability in fashion
  • Generations and consumer research (Asians: millennials, Gen Y, Gen Z and Gen Alpha)
  • Future studies and speculative design