Kathryn Shannon Sim

Academics

Kathryn Shannon Sim

Lecturer, Design Communication
kathrynshannon.sim@lasalle.edu.sg
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  • BA in Fine Art, Royal Melbourne Institute of Technology, Australia
  • Diploma in Fine Art (Painting), LASALLE-SIA College of the Arts, Singapore

Shannon’s distinguished track record includes her stint as a copywriter for National Library Board, National Arts Council, Monetary Authority of Singapore, Duke-NUS Graduate Medical School, Goodrich Global, and Mr Bean at Ukulele Brand Consultants. The string of industry awards she has garnered shone through her extensive portfolio of award-winning works.

Shannon’s ability to motivate students in ascertaining their inner strengths and capabilities, while discovering what truly inspires them is perhaps one of her most noteworthy attributes.

She has recently been appointed as lecturer-in-charge of the Diploma in Design Communication Programme where she organises and oversees the curriculum delivery as well as industry-based projects for students in the programme.

Research Interests
  • Teaching the New Generation: Social Media as the New Teaching and Learning Method
  • Design Education in Singapore
  • Trend Spotting and the Next Shift in Advertising
  • Research for Strategies: The Key to Successful Advertising
Other Responsibility
  • Oversees Design Communication Programme Industry and Education Relations, which focuses on industry-based learning – competitions, workshops, industry-led projects, mentorship challenge, placements and industry links