Branding in Asia: Nur Hidayah Bte Abu Bakar – ‘Great design relies on empathy and purpose’
For their Singapore Design in Focus series, Branding in Asia spoke with Associate Professor Nur Hidayah Bte Abu Bakar, Dean of LASALLE’s Faculty of Design, on Singapore’s design identity, what she is seeing in young designers today, and the greatest opportunities for designers to make an impact.
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