Branding in Asia: Pann Lim – ‘Our identity lives in our stories more than in a style’
Pann Lim, co-founder and creative director of Kinetic, discusses his thesis as a graduate of LASALLE’s MA Design programme, which examines what remains irreplaceable for a designer in the age of artificial intelligence. Pann also reflects on Singapore’s design identity, breaking into the Singapore design industry and the relationship between creativity and craft.
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