BA(Hons) Product Design
Product Design at LASALLE is about people, process, method and meaning. The programme moves away from the traditional notions of the practice where product/industrial designers are seen as form-givers and crafts people of the highest order in Asia, to a realm where the product designer creates from a keen awareness of social, cultural, economic, environmental sensitivities with a key focus on human behavior and user experience.
The pedagogy engages design practice through contextual underpinnings linking theory to practice: An awareness of the issues pertinent to contemporary design is emphasised and reflected incrementally through various levels of learning.
It is an immersive programme of thinking through making in a studio-based environment. This is realised through a strong emphasis on user research, technical understanding and criticality. You will be challenged to work within or even define design projects briefs with diverse starting points to conceive innovative products, services and research across contexts and cultures.
This critical experimentation is tempered with a good knowledge and understanding of significant developments in design history and theory as well as core discipline knowledge in materials science, manufacturing technology and mass production. You are also trained to a high level of proficiency in 2D/3D manual and digital, integral to the reflexive practicing designer.
The programme offers teaching approaches and delivery from a range industry practitioners as well as designers and visiting artists from the creative industry and related fields. Research field trips are also included to enrich the learning experience and provide real-world design challenges in varied contexts.
The objective is to develop a different breed of professionals who work across disciplines, redefine products, push the boundaries of materials and create new meanings and experiences for users in the global arena. Graduates will be well prepared to work on an international level within good design companies or as independent designers.
Level 1 lays the foundation for the training and education of the product designer through a specialised studio based module.
Level 2 furthers your understanding of the practical, technical and academic work and focuses on the development of design projects with an increasing sensitivity to current themes and issues.
The course culminates at Level 3, with you undertaking critical research through the Dissertation and exploring those ideas in a negotiated design project that seeks to contribute to contemporary product design discourse. The opportunity to collaborate across disciplines and develop individual design identities will position graduates internationally.
Career Paths: Product Designer, Design Manager/Director, Industrial Designer, Design and Technology Educator, Product Design Researcher, Digital Asset Designer, Trends and Futures Specialist, Furniture Designer, Lighting Designer
Related Careers: Packaging Designer, Events/Interior Designer, Model and Visualisation Specialist, Product Marketing Specialist