BA(Hons) Fashion Media and Industries
This programme focuses on the business side of the fashion industry and the areas of media and communication relevant to the consumption of the fashion image. The fashion industry has evolved over time, going global and entering new areas of commerce and technological advancements. This programme is designed to respond to such changing needs.
You will develop skills within the disciplines of Fashion Journalism, Styling, Entrepreneurship, Fashion Curation, Photography and Art Direction, plus Marketing and Branding. You will gain an enhanced understanding of production, language of fashion and retail and business across a broad spectrum of fashion and lifestyle industries. The programme addresses the emergence of new and developing creative roles within the fashion industry.
This programme offers two specialisms:
- Fashion Journalism, Styling, Art Direction, Fashion Photography reflects the emergence of new and developing creative roles within the fashion industry and has been designed to offer graduates opportunities within these increasingly influential and evolving fields.
- Marketing and Branding, Fashion Curation, Entrepreneurship focuses on key issues such as innovation, creativity, and new product development, while introducing a more specialist in-depth approach to branding and marketing communication theories and practices within the fashion space. The innovative inclusion of training in a disciplined curatorial approach brings a new perspective and rigour to your understanding of retail, fashion merchandising, marketing, and creative management, giving you both the tools and the language with which to realise your creations.
Level 1 establishes the programme’s methodological and knowledge base. Its teaching philosophy stresses the rules that establish fashion theory and process, and provides a historical, social, and creative introduction to the world of fashion.
In Level 2, the skills and understanding acquired at Level 1 are further developed, while new techniques of practice and wider areas of knowledge specific to the subject area are introduced. You choose one of the two specialisms.
Level 3 provides you the opportunity to acquire professional skills relevant to your chosen areas. Central to this level are the more complex demands of specific discipline practice. You will apply your accumulated skills to produce a comprehensive body of work, focused on the chosen speciality.
Career Paths: Stylist, Brand Manager, Buyer, Fashion Photographer, Fashion Writer, Fashion Critic, Fashion Curator, Creative Director, Project Manager, Fashion Educator, Fashion Editor