International symposium: Mapping the Global Impacts of Hallyu, the Korean Wave

What can big data tell us about the temporal and spatial spread of hallyu across the globe?

The symposium will bring together scholars from around the world to present and discuss the findings of the interdisciplinary research project on Mapping Global Impact of hallyu, funded by the Major Research Fund at LASALLE and the Korea Foundation in 2024.

This symposium will launch the Hallyu Tracker application, an AI-enabled data visualisation tool designed to map the global dissemination of the Korean Wave over the past three decades. By analysing more than 300 datasets across diverse variables, the application offers a platform for comprehensive exploration of hallyu's appeal and target export in correlation to consumption patterns in various geographic locations.

See symposium programme here.

Welcome addresses
Kwok Kian Woon
Vice-Chancellor, University of the Arts Singapore

Venka Purushothaman
Deputy President and Provost, LASALLE College of the Arts

Kwan Min Lee
Korea Foundation Professor, Nanyang Technological University

Symposium convenor
Natalia Grincheva
Programme Leader, BA (Hons) Arts Management, LASALLE College of the Arts

Keynote presenters
Dal Yong Jin
Professor in Global Communications, Simon Fraser University

Andrea Nanetti
Associate Professor in Art, Design and Media, Nanyang Technological University

Daya Thussu
Professor of International Communication, Hong Kong Baptist University

Woong Jo Chang
Associate Professor of Arts and Cultural Management, Hongik University