Note: Course fee not inclusive of application fee and GST.
Course details
Transform your passion for fashion into engaging written communication with this comprehensive course designed for aspiring fashion writers, marketers and industry professionals. This course explores fashion storytelling across multiple platforms, helping you develop the skills to create compelling content for today’s digital and editorial landscape.
You will build your unique writing voice while learning essential fashion writing skills in fashion journalism, brand storytelling, trend analysis and visual storytelling. The course also covers fashion marketing copywriting, social media content creation for platforms such as Instagram and TikTok, and professional communication for fashion PR, including press releases and media pitches.
Through practical assignments, you will produce a range of fashion writing pieces and develop a professional portfolio that showcases your versatility. By the end of the course, you will be equipped with the skills and confidence to pursue opportunities in fashion media, marketing and brand communications.
About the trainer
Michelle Zhang
Michelle Zhang is a part-time lecturer at LASALLE College of the Arts’ School of Fashion, where she has been guiding degree students for the past five years. An alumna of LASALLE, Michelle graduated with First Class Honours in Fashion Management, establishing the foundation for her subsequent dynamic career spanning over a decade across Singapore and New York City.
Her industry experience encompasses fashion events and entrepreneurship, providing her with valuable real-world insights that she brings to the classroom. Her unique blend of international industry experience and academic excellence enables her to bridge the gap between fashion theory and contemporary industry practices.
Committed to lifelong learning, Michelle is currently pursuing her MA in Arts Pedagogy and Practice at LASALLE.
Application information
Writing materials, as well as a laptop or iPad/tablet for assignment research and work.
Youths and adults who are aspiring fashion writers and journalists or career changers. Marketing and communications professionals, social media managers and content creators, entrepreneurs and small fashion business owners.
For clarity on the application process, payment matters, available subsidies, certification, and our cancellation and refund policy, please refer to our FAQs page.
Affinity Foundations: Practical Digital Design for Beginners
Beginners with little to no experience in digital creative software should take on this Short Course to learn the fundamentals of Affinity, a free professional design app that combines vector, pixel and layout tools in one platform. Through step-by-step instruction and guided practice, you will learn the essential tools, workflows, and concepts needed to navigate the software effectively. Skills are reinforced through short, hands-on creative projects that encourage experimentation and practical application. By the end of the course, you will: Design and export a small set of finished assets, including at least one poster, one postcard and a one-page flyer. …
Fashion Entrepreneurship and Sustainability
This course introduces learners to the exciting intersection of fashion, business and sustainability. Explore how creativity, entrepreneurship and responsible practices can shape the future of the fashion industry. You will gain an understanding of the global fashion system, from supply chains and materials to consumer behaviour and brand building. Through interactive workshops, case studies and practical exercises, you will learn the fundamentals of entrepreneurship—idea generation, business models, funding and marketing—while examining how sustainability can be integrated in every stage of a fashion venture. The course teaches you to explore innovative ways to enhance your projects and streamline your creative process …
Fashion Styling
This course on fashion styling is designed for working professionals and individuals interested in enhancing their employability and career prospects in areas such as fashion retailing, visual merchandising, buying, content creation, advertising, branding, public relations and event organisation. You will learn the fundamentals of fashion imaging—covering fabric, design, tailoring, fit, proportion, colour schematics, and trend analysis—supported by an introduction to fashion history and styling. You will also learn trend reporting, how to analyse top fashion collections and train in the latest styling techniques for online and print media and personal branding. Through weekly assignments and consultations, you will be guided …
