Goh Ling Ling is a designer and entrepreneur with years of experience creating luxury leather goods, fashion accessories and sustainable sourcing solutions. She has consulted for global luxury and lifestyle brands across Asia, including Samsung and United Arrows, and in the US with Michael Kors and Coach, bringing refined concepts to life through material development, artisan partnerships, sampling, costing and production oversight.

Alongside her consultancy, she founded LING WU, a design-led label centred on craft preservation and responsible production. Through LING WU and her studio WŪHAŪS, Ling creates detail-driven products that balance timeless design with commercial viability. With a deep understanding of craftsmanship and market expectations, she is skilled at navigating complex development timelines and delivering results with a strong focus on detail, functionality and artisanal quality. Her practice reflects a commitment to sustainability, design integrity and cultural heritage in contemporary fashion.