Wang Yafei | Academic Leadership & Faculty at LASALLE Singapore

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PhD in Music, University of Leeds, UK
MA Music and Management, University of Leeds, UK
MSc Banking and Financial Markets, University of Nottingham, UK

Dr Wang Yafei is an interdisciplinary researcher and practitioner who works at the intersection of music business, audience engagement, and the cultural and creative industries.

Her doctoral research examined innovative marketing models for classical music, drawing strategic insights from the K-pop industry and evolving Asian media landscapes. Her wider research interests include cultural policy, arts management and music psychology.

Dr Wang has contributed to UK government-funded research initiatives, including a project exploring how culture drives inward regional and national investment at the University of Leeds.

She also brings rich international teaching experience and industry practice across the UK, China and Singapore, with expertise spanning concert curation and promotion, international music competitions and performing arts management. She has also worked with global music platforms such as medici.tv.

A multi-instrumentalist (violin and piano) with orchestral performance experience, her work bridges academic research with practical industry strategies in music marketing, audience development and music project management.

https://orcid.org/0000-0003-3610-9668

Zhao L, Wang Y and Zhang Z (2024) Playing-related musculoskeletal disorders among Chinese conservatoire piano students: prevalence, risk factors and preventive interventions. Front. Psychol. 15:1386661. doi: 10.3389/fpsyg.2024.1386661
Zhao, L., Wang, Y. & Zhang, Z. (2025) Music in intervention for children with autism: a review of the literature and discussion of implications. Curr Psychol 44, 4411–4421. https://doi.org/10.1007/s12144-025-07449-z

Cross-cultural audience engagement and arts participation: Audience development, cross-genre marketing, and mechanisms for expanding participation in traditional and contemporary arts across diverse cultural demographics.
Idol industry and cultural policy in China: China’s fostered idol industry in the post-Hallyu era, cultural governance, media regulations, and the socio-economic dynamics of fan culture and creative industries in East Asia.
Music psychology: Consumer behaviour, audience reception, and decision-making in arts participation.

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Dr Wang Yafei

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Dr Wang Yafei

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