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LASALLE College of the Arts is registered with the Skills and Workforce Development Agency (SWDA).
PEI Registration No: 199202950W Validity: 25/03/2023 – 24/03/2027

LASALLE College of the Arts is registered with the Commissioner of Charities as an Institution of a Public Character (IPC).

©2026 LASALLE College of the Arts. All rights reserved.

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Lecturer, Design Communication

Felix Sng

  • MA Design with Distinction, LASALLE College of the Arts, University of the Arts Singapore
  • BA (Hons) Design Communication, LASALLE College of the Arts, Singapore
  • Diploma in Communication Design, LASALLE College of the Arts, Singapore

Felix Sng is a design director and educator whose practice spans graphic design, book design, branding, and digital experiences. He co-founded SWELL in 2011, a design practice working across the cultural and commercial sectors both locally and internationally. Through his studio, he has collaborated with museums, institutions, artists, publishers and brands including RIMOWA, Samsung, National Gallery Singapore, Singapore Art Museum, National Arts Council, Esplanade, Asian Film Archive, NUS, NTU, Rockbund Art Museum, Sternberg Press and Objectifs. In 2022, SWELL was appointed by National Arts Council as designers of the Singapore Pavilion at the Venice Biennale Arte 2022.

He has been awarded by the likes of D&AD Type Directors Club AIGA nominated for the President’s Design Award in Singapore and featured on several international publications and design platforms. Felix has also served as a judge at some of the most important design awards globally including D&AD, ADC (Art Directors Club) Young Guns, The One Show, and The Gong Awards.

Returning to his alma mater as an educator in a full-circle moment, Felix has been part of the Faculty of Design at LASALLE College of the Arts since 2014. He believes in nurturing young designers through the intersection of professional practice and education. He has mentored students towards numerous international recognitions, including repeated wins at D&AD New Blood, The Crowbar Awards, Creative Conscience Global Awards, and the Red Dot Junior Prize.

Beyond his studio practice and teaching, Felix has also been active in the digital space, supporting global brand activations and social media for adidas and Prada through Europe-based creative agency R.N.A.

Read More

  • D&AD Wood Pencil – Typography (2019); UK
  • D&AD Wood Pencil – Book Design (2017); UK
  • AIGA 50 Books | 50 Covers Award (2019, 2017); US
  • Type Directors Club (2017); US
  • The Gong Awards (2012); Singapore

Design awards judging

  • D&AD Awards 2026 (Professional); UK
  • ADC (Art Directors Club) Young Guns 24; US
  • The One Club for Creativity Young Ones Awards 2025, The One Show; US
  • The Gong Awards 2025; Singapore

Publications

  • Design 360° Magazine No.86: Individual Gravity; China
  • D&AD Annual 2019; UK
  • D&AD Annual 2017; UK
  • Type Directors Club TDC63 Annual 2017; US
  • APD12 – Asia Pacific Design 2016; China
  • APD10 – Asia Pacific Design 2014; China

Talks

  • Type Talks Back, D&AD Festival 2026, Tate Modern; UK
  • Behind-the-scenes of Singapore Pavilion, Venice Biennale Arte 2022, Black Box, 42WS; Singapore

Press

  • ‘In Venice, minimalist Singapore show speaks volumes’, The Business Times (2022)
  • ‘Darker Than Wax and Swell On Re-Setting The Status Quo’, Men’s Folio (2021)
  • Studio feature in Walk Walk Don’t Run, Lianhe Zaobao (2021)
  • ‘Getting your foot in the door’, It’s Nice That (2020)
  • ‘On non-conformity’, Men’s Folio (2020)
  • ‘The Best Fashion Books as Curated by Fashion and Art Insiders’ Men’s Folio, (2020)
  • ‘Singapore-based studio Swell explores the idea of the banished book’, It’s Nice That (2019)

  • Design for culture
  • Book design
  • Branding
  • Visual culture