D&AD New Blood Awards

Awards

D&AD celebrates and nurtures outstanding work in design and advertising by awarding the finest work each year. Valued by creatives around the world, the prestigious D&AD New Blood Award identifies tomorrow’s creative superstars and represents an instant validation of one’s talent.

See entries below

D&AD New Blood Awards

2025

Wood Pencil

(Monotype)

Angelena Ikah Mah, Sulaiman Baktiyar, Danh Nguyen, Hui Ting Quek and Nguyet Minh Hoang
Diploma in Design for Communication and Experiences, Class of 2024

Entry: Ctrl+Alt+Fr33dom

The internet once thrived as a space for free expression and idea-sharing, but algorithmic censorship by tech giants and governments has created a "digital prison." Enter Ctrl+Alt+Fr33dom, a customisable font that bypasses these filters, built on Futura’s progressive design, used in political campaigns and manifestos.

D&AD winner 2025 ctrl+alt+fr33dom

D&AD New Blood Awards

2024

Graphite Pencil

(Google Fonts & The Typographic Circle)

Ng Kai Yun, Li Xinci, Tan Lay Yen, Si Jiaqi
Diploma in Design for Communication and Experiences, Class of 2024

Entry: The Lost Stroke

The Lost Stroke is a type-led campaign campaign that incorporates activism through poetry—an interplay between creative type expression and the visual poignance of chinese poetry. The campaign emphasizes the impact of deforestation brought about by climate change and how our forests are losing their beauty and lustre as they continue to be destroyed with no regard for the future.

The Last Stroke project board

Wood Pencil

(Twister & 1HQ Netherlands)

Thessalonica Ruth Meiriane Zipora, Cheng Kai Ting, Ching Qi Qing Pearlin, Dave Yu Warsanta, Zaneta Trixie
Diploma in Design for Communication and Experiences, Class of 2024

Entry: P lot-Twister

A story-first brand campaign connecting audiences into a shared experience where they tell their tales and connect with others in unexpected ways.

Plot-twister project board

Wood Pencil

(IMAX)

Lee Jiye, Lee Yeyoung, Wee Wan Ming, Sophia Francine Barrientos Tantamco, Andromeda Kurniawan Pontianus
Diploma in Design for Communication and Experiences, Class of 2024

Entry: IMAX: Expanding Beyond Cinema

This proposed refreshed design identity for IMAX sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.

IMAX project board

D&AD New Blood Awards

2023

Wood Pencil

(Google Fonts & HMCT)

Kim Seyoun, Celine Angelia, Joselle Guevarra Esquierdo, Rosete Tanya Amana Delgado
Diploma in Design for Communication and Experiences, Class of 2023

Entry: Made In Asia™

The COVID-19 pandemic has resulted in a rise in hate crimes against Asian minority communities globally, ranging from harassment to physical violence. People of Asian descent experienced increased racial stigma, discrimination, which in turn resulted in negative impacts on Asian-owned businesses.

Made in Asia™ campaign aims to celebrate the diversity of Asia and empower Asian-owned businesses by highlighting their value and importance. This typography-led campaign draws inspiration from vernacular typography and is designed to be inclusive and reflective of the diverse cultures of Asia. By promoting and supporting Asian-owned businesses, the campaign seeks to combat the discrimination and hate that these communities have experienced.