MA Cultural Analytics and AI
2 years (6 semesters)
Programme details
Master the language of the future, where data science meets creative intelligence.
Are you ready to lead at the intersection of human creativity and machine intelligence? The MA Cultural Analytics and AI programme at LASALLE is a first-of-its-kind programme designed for the next generation of creative leaders. We don’t just teach you how to use technology, we empower you to treat data and AI as a new language for storytelling, cultural preservation and creative innovation.
In an era where AI is transforming every industry, the creative sector needs more than just technicians—it needs visionaries who understand the pulse of culture. This programme bridges the gap between advanced data science and the arts. You will gain a competitive edge by mastering tools that allow you to measure cultural impact, curate digital heritage and drive the global art-science convergence.
Our creative praxis philosophy puts you at the centre of the action. Through a cycle of theory, hands-on creation and reflection, you will work with real-world datasets and collaborate with global industry partners. Whether you are building AI-driven creative strategies or analysing global cultural trends, you will be solving real-world challenges from day one. The programme prepares you for a high-impact career in the rapidly expanding digital economy—whether you aspire to be a cultural data analyst, an AI specialist in heritage or a creative policy strategist, you will graduate with a unique blend of technical mastery and ethical leadership.
Grounded in active research with international organisations, the programme grants you an unparalleled access to actionable research and policy networks. You will graduate as an ethical leader, prepared to influence the direction of the global creative economy.
Where tech meets creativity
Work with the best
Vibrant creative community
Real-world projects
Elite mentorship
Global research power
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Full-time |
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Critical Data Studies |
30 credits |
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Cultural Analytics |
30 credits |
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The Agora |
30 credits |
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AI Creativity and Data Curation |
30 credits |
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Final Research |
60 credits |
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- Seminar presentation
- Project
- Written assignment
- Thesis or project work
- Student designed assessment
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The LASALLE MA framework is one that aims to provide graduates with a competitive edge that will meet the demands of the dynamic cultural and creative sector. The MA framework has the following common structure: |
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Core modules |
You will study three core modules* according to your chosen programme of study. These modules aim to equip you with discipline-specific skills relevant to your area of research inquiry. *For the MA Art Therapy and MA Music Therapy programmes, there will be additional modules for clinical placements. |
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Common module – the Agora |
The common module, the Agora, has been designed to prepare you for the intensely collaborative experience of a creative career. You will be guided to reflect on the ‘place’ of your particular discipline in society, the economy and the environment. You will consider and experiment with combining your discipline with others (multidisciplinary), blending your skills and knowledge with those of other disciplines (interdisciplinary) or even discovering new ways of working together (transdisciplinary). |
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The Final Research module |
Research methods will be embedded into the Final Research (thesis) module. Within this module, formal and dedicated ‘research weeks’ will occur in the first and second semesters. The research weeks will be distinctive points within your programme to allow you to concentrate fully on your research. The spread of its delivery is intended to provide you time to reflect, synthesise and consolidate your learning, and develop your research questions. You will also be provided six hours of supervision of your research. Besides the immersion in the postgraduate research culture built through shared learning modules, the MA framework provides a transformative educational experience designed to shape you into a future-ready professional, equipped with the skills and expertise demanded by the industry. |
LASALLE uses a 5–point Grade Point Average (GPA) system to track students’ academic progress throughout their studies.
Students receive letter grades for each module taken. Each grade corresponds to a grade point as shown below:
| LETTER GRADE | GRADE POINT |
| A+ | 5.0 |
| A | 5.0 |
| A– | 4.5 |
| B+ | 4.0 |
| B | 3.5 |
| B– | 3.0 |
| C+ | 2.5 |
| C | 2.0 |
| D+ | 1.5 |
| D | 1.0 |
| F | 0.0 |
The Cumulative Grade Point Average (CGPA) represents the grade point average of all modules attempted by the student. A minimum CGPA of 2.50 is required for graduation.
The computation of CGPA is as follows:
All modules, including repeat attempts, are included in the computation of the CGPA with the exception of modules that are exempted or where students were absent with valid reasons.
The classification of award and corresponding CGPA requirement are as follows:
| CGPA RANGE | CLASSIFICATION OF AWARD |
| 4.50 – 5.00 | MA (Distinction) |
| 2.50 – 4.49 | MA |
LASALLE recognises the important role of artists and designers in creating a sustainable and caring world. The curriculum provides opportunities for students to identify and explore issues around sustainability (from ecology and global climate change to the sustainability of their own creative practices and wider cultural communities) and care (for the well-being and advancement of oneself and others).
The College actively encourages students to engage with and investigate these crucial contemporary issues as part of their studies, including through their projects, and critical and creative outputs. Through interdisciplinary learning and strong engagement with these topics, the aim is to empower students to lead the way towards sustainable practices and caring communities within the cultural and creative industries.
LASALLE recognises the role of artificial intelligence (AI) as a profound influence on contemporary creative and professional practices. AI plays a significant role in learning and teaching by enabling innovative methods and approaches.
The College actively encourages you to critically and responsibly investigate AI, evaluating its impact within your discipline and making informed choices to adopt, adapt or reject emerging tools while ensuring your practice remains original, professional and future-ready.
This approach equips you with both technical adaptability and reflective discernment, preparing you for a sustainable future in the creative industries.
Basic materials for learning are provided by the College.
As a developing artist, you are required to have certain items that are personal to you and cannot be shared. Such items include books, dance shoes, rehearsal clothes, safety boots, portable musical instruments, paints, canvas, basic tools, design software, cameras, etc., that will support you through your three-year learning journey. The College does not encourage the purchase of extravagant or costly materials or equipment. Our lecturers can provide you with affordable suggestions.
You are also encouraged to have your own laptop for education. If you do not own one, computer labs are available on campus with requisite software for you to undertake your work.
There may be opportunities for you to undertake extra-curricular study trips to enhance your overall learning. Trips are not compulsory and may incur additional costs.
Cultural data analyst/scientist, AI specialist in cultural heritage, digital cultural heritage manager, cultural policy analyst, creative industries consultant, digital storyteller, cultural mapping specialist, research fellow/academic, data journalist/cultural critic or archivist/librarian (digital focus).
Admissions information
- A bachelor’s degree from a recognised local or international institution.
- A minimum of IELTS Academic 7.0, TOEFL iBT 100 or Band 5 or PTE Academic 65 for applicants from countries where English is not the first language or whose qualifications are obtained from institutions where English is not the medium of instruction.
Applicant statement
In 500–1,000 words, highlight the research interests that you wish to explore in this particular programme. In addition, please indicate your reasons for applying to this programme and how they relate to your future plans. You are required to submit your applicant statement online.
Reference letter
Provide a reference letter to support your application. You are required to upload your reference letter online during your application.
Portfolio
If available, you are invited to submit samples of your academic writing and published work. These will need to be uploaded online.
Notes:
- All submitted materials (including applicant statement) should be original works created by you.
- Portfolios containing work copied from other sources, such as websites, magazines, films, and the work of other artists/designers, will be rejected.
Interview
Shortlisted applicants will attend an online interview. During the interview, you are required to participate in a dialogue regarding the purpose of your application. Please be prepared to talk about the research interests that you wish to explore, your background, what inspires you and your influences. We would like to find out what motivates you to learn, explore and experiment in your areas of interest. You should also share how you think the programme will benefit you in your future career choices or develop your research interests.
MA tuition fees for August 2027 intake
| PROGRAMME | DURATION | FEES PER SEMESTER | TOTAL |
|---|---|---|---|
| SINGAPORE CITIZENS/PERMANENT RESIDENTS/INTERNATIONAL | SINGAPORE CITIZENS/PERMANENT RESIDENTS/INTERNATIONAL | ||
| MA Art Therapy | 2 years | S$10,764 | S$43,056 |
| MA Music Therapy | 2 years | S$10,764 | S$43,056 |
| PROGRAMME | DURATION | FEES PER SEMESTER | TOTAL |
|---|---|---|---|
| SINGAPORE CITIZENS/PERMANENT RESIDENTS/INTERNATIONAL | SINGAPORE CITIZENS/PERMANENT RESIDENTS/INTERNATIONAL | ||
| MA Arts and Cultural Leadership | 1 year | S$10,500 | S$31,500 |
| MA Arts and Ecology | 1 year | S$10,500 | S$31,500 |
| MA Arts Pedagogy and Practice | 1 year | S$10,500 | S$31,500 |
| MA Asian Art Histories | 1 year | S$10,500 | S$31,500 |
| MA Creative Writing | 1 year | S$10,500 | S$31,500 |
| MA Cultural Analytics and AI | 1 year | S$10,500 | S$31,500 |
| MA Design | 1 year | S$10,500 | S$31,500 |
| MA Fine Arts | 1 year | S$10,500 | S$31,500 |
| All MA programmes (part-time mode)* |
2 years | S$5,250 | S$31,500 |
Fees include 9% GST from 2024. Fees are subject to change and correct as at August 2026.
* With the exception of MA Art Therapy and MA Music Therapy, which are available only in full-time mode.
A non-refundable application fee (inclusive of GST*) is chargeable per application. Application is only complete upon receipt of your application fee and all necessary documents. Please ensure your application fee is paid and documents are uploaded after you have received an email that your applicant profile has been created. LASALLE reserves the right to withdraw the applicant if the application fee remains unpaid and documents are not received by the due date.
* GST is at 9% from 2024.
| SINGAPORE CITIZENS/PERMANENT RESIDENTS APPLICANTS | INTERNATIONAL APPLICANTS |
| S$75 | S$120 |
All payment to LASALLE must be made in Singapore Dollar. In line with the Singapore government's move towards a cashless society, online payments are strongly encouraged. Below are the payment modes acceptable by LASALLE.
| PAYMENT METHOD | PAYMENT MODE |
|---|---|
| Online payment |
Flywire |
Basic materials for learning are provided by the College.
As a developing artist, you are required to have certain items that are personal to you and cannot be shared. Such items include books, dance shoes, rehearsal clothes, safety boots, portable musical instruments, paints, canvas, basic tools, design software, cameras, etc., that will support you through your three-year learning journey. The College does not encourage the purchase of extravagant or costly materials or equipment. Our lecturers can provide you with affordable suggestions.
You are also encouraged to have your own laptop for education. If you do not own one, computer labs are available on campus with requisite software for you to undertake your work.
There may be opportunities for you to undertake extra-curricular study trips to enhance your overall learning. Trips are not compulsory and may incur additional costs.
Medical Insurance Scheme
All students of LASALLE are required to be covered under the Medical Insurance Scheme (MIS). The annual coverage of S$20,000 includes school-related activities throughout the programme duration.
The current premium rate is $29.98 (inclusive of 9% GST) payable each semester. This premium rate is subject to change based on the prevailing premiums charged by the insurer and prevailing GST rate.
In recognition of outstanding academic excellence, leadership potential, and a passion for creativity and innovation, LASALLE offers a variety of scholarships to new and current students.
Application dates for scholarships will be reflected in the various scholarship pages. Other externally sponsored scholarships are also available to students. Enquiries and applications may be directed to the respective organisations.
Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).
We are committed to providing a quality education for all our students, and believe that no deserving student should be denied admission because of financial difficulty.
A range of financial assistance schemes, grants and loans are made available to help meet a portion of the educational expenses of students.
Application dates for financial assistance will be reflected in the various bursary pages.
Please note that miscellaneous fees are not covered by scholarships, bursaries or the Mendaki Tertiary Tuition Fee Subsidy (TTFS).
If this is your first time venturing into Asia, here are some of the reasons why Singapore is an ideal place for the global-minded arts student.
The College provides a dynamic learning environment that is conducive for you to pursue academic excellence and develop skills, creativity and critical reflection through a comprehensive range of student support services.
Let our appointed network of overseas representatives help you with your application.
Find out everything you need to know to ensure that your application goes without a hitch.
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