BA(Hons) Design Communication
Design has become relevant to everyday communication in the way it changes, influences, and improves lives. A meaningful design solution not only informs our social and cultural norms, but also inspires creativity and new forms of expression. With the creative industries expanding in Singapore, designers will become increasingly responsible for shaping the collective ethos of an interconnected age.
The programme fosters the concept of ‘the designer as a reflective practitioner’ and encourages independent learning through an intellectual and creative process. This promotes an awareness and understanding of contemporary visual culture that focuses on the eastern and western visual language. Towards the end the programme, students learn to generate creative and innovative responses to perceived socio-cultural challenges and opportunities. The unique selling point of the programme is to mould students into thinking designers, who articulate novel ideas, innovate design practices and help shape the future design industry. Our continued collaboration with key design industry stakeholders such as FITCH, IBM or Facebook bear testimony to the currency and the industry relevance of this course.
The programme’s teaching philosophy focuses on practice-based learning, enriching you within an interdisciplinary environment. Coursework is structured to provide you with a range of analytical, reflective and communicative skills, equipping you to meet emergent professional and industry needs.
Level 1 establishes design methodologies and the knowledge base of design principles. It also highlights the rules and core skills that govern the design process, while providing a historical, social and creative introduction to the design practice.
At Level 2, you will become more fully engaged and experimental in developing an understanding of design practice. You will address specialist briefs and nurture your strengths through a variety of projects.
At Level 3, you will take on specific coursework and projects to define your area of speciality, bringing together the diverse skills acquired in Level 1 and 2 to refine professional skills that are relevant to practical, contemporary practice.
Career Paths: Graphic Designer, Art Director, Creative Director, Illustrator, Photographer, Typographer, Multimedia Designer, Corporate Identity Designer, Motion Graphics Designer, Design Manager, Web Designer, User Experience Designer
Related Careers: Copywriter, Design Curator, Design Educator, Information Designer, Entrepreneur