Industry Collaborations

Let dreams take flight – a partnership with Club Rainbow and Charles & Keith

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Charles & Keith
8 July 2016

In partnership with LASALLE College of the Arts and Club Rainbow, Charles & Keith initiated a youth-supporting-youth project that involved both beneficiaries and student designers in a tote design journey.​ ​As part of this initiative, a canvas painting session was organised to capture the aspirations of the children.​ ​Using the children’s paintings and stories as the main source of inspiration, LASALLE’s students reinterpreted the artworks and translated them into a myriad of design concepts. Five winning entries were eventually selected and Michelle Bong’s design was produced.

Michelle’s design communicates the courage and resilience of overcoming challenges to chase one’s dreams. The bold contrast between the animal creatures and their professions creates a compelling voice that one should never be afraid to dream big.

Retailing exclusively in Singapore at all Charles & Keith retail stores, 40% of the sale proceeds from the specially designed tote bags will be donated to Club Rainbow Singapore supporting their compassionate services.

Hear what the students have to say about this meaningful campaign from this behind-the-scenes video: