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TRAINING COURSES
Audiences in the Arts 1
LASALLE College of the Arts, together with the National Arts Council (NAC), is organising bite-sized capsule courses in arts management which aim to equip participants with practical tools and knowledge, as well as an understanding of the principles that underpin these arts management practices. The aim is for participants to leave with enhancements to their own ‘toolkits’ for practical implementation and problem solving.
After a successful first run in 2020, the first in the capsule series – Audiences in the Arts 1 is returning with the aim to train artists, arts managers and administrators in audience management. This beginner level course will be run over two days.
This short course introduces you to a range of ways to develop audiences in the arts, from audience segmentation to acquiring better market intelligence. Who is your audience? What do we know about them? How do we attract new people to come to our shows or buy our art?
Through case studies and international comparisons, the application of theory and practical experience, participants will acquire newfound knowledge about audience engagement strategies as well as basic tools to think more critically about their own audiences.
At the end of the course, all participants will be able to:
- Understand the basic principles of audience development and engagement.
- Apply tools that can be used for audience analysis.
COURSE SCHEDULE
ONLINE CLASSES
| No. of classes | Days | Dates | Time |
|---|---|---|---|
| 2 | Thursday & Friday | 27 May & 28 May 2021 | 10:00am – 4:00pm |
Notes:
- All classes will be held online unless stated otherwise.
- All applicants will be notified if there are any changes in course dates.
- Maximum of 20 participants per class.
Application Information
This beginner course is suitable for artists, arts managers and administrators from a variety of organisations and enterprises. Participants should preferably not be arts management graduates.
Participants will learn from a combination of theory, case study discussions, workshop exercises and tasks. Homework and readings will be assigned.
All participants are required to have internet access, a device with audio and video capabilities, PDF reader, Microsoft Office (such as Word & Excel) or similar software which facilitates writing.
Please submit your application here.
Eligibility criteria:
- This beginner course is suitable for artists, arts managers and administrators from a variety of organisations and enterprises.
- Participants should preferably not be arts management graduates.
All applicants must be able to commit to the full duration of the course.
Please note that incomplete applications will not be processed.
Application deadline
Thu 29 Apr 2021
At the end of the course, all participants will be able to:
- Understand the basic principles of audience development and engagement.
- Apply tools that can be used for audience analysis.
Certification:
A minimum achievement of 80% attendance is required for participants to receive a Certificate of Participation.
Jason Vitorillo holds an MA in Arts Administration from Teachers College, Columbia University in New York. He has been in the academy for over ten years and is currently teaching in the Arts Management programme at LASALLE College of the Arts, Singapore. His research interests include international cultural policy, models of arts funding, arts and cultural management education, and intangible cultural heritage of indigenous communities in the Philippines.
Sunitha Janamohanan has been an arts manager, curator, producer, venue manager and heritage manager. She is currently teaching in the Arts Management programme at LASALLE College of the Arts, Singapore. Her research interests include community and socially engaged arts practice, and local arts management models in developing Southeast Asia.
For further enquiries, please write to cep@lasalle.edu.sg.
$300.00
(inclusive of 7% GST)