Chen Cuifen

Cuifen began her career in the arts at Youth Music Theatre UK in London, UK’s biggest provider of musical theatre opportunities for young people, where she coordinated logistics and marketing for a nationwide auditions tour. Stints at various arts organisations followed, including the Royal Shakespeare Company, Hampstead Theatre and artsdepot, where she was the key driver of the North London venue’s digital marketing and PR efforts, leading to a “Best Neighbourhood Theatre” win in the Smooth Radio Love London Awards 2010. She joined Hill+Knowlton Strategies in 2011 upon her return to Singapore, where she gained a wide spectrum of PR experience with major clients such as Gardens by the Bay, Singapore Airshow, World Cities Summit, and Team Singapore for the 2011 SEA Games and 2013 Olympics.

Cuifen graduated from the University of York, UK, with a BA(Hons) in English and Related Literature and a MA in Nineteenth-Century Literature and Culture.