broadcast media

Programme Information

Duration: 3 Years

Award: Diploma in Broadcast Media

The demand for video-related content has never been higher. With the proliferation of cable and satellite television channels, the exponential growth of the internet and mobile technology, video in print ads and 3D, commercials, documentaries, music, fashion and dance videos, social/health awareness campaigns, short films, educational, and corporate videos are in ever-increasing demand.

The visually-oriented diploma in broadcast media at LASALLE will provide you with the technical skillset, conceptual problem-solving skills, and creative acumen to embark on a highly successful career in the broadcast and new media industries in Singapore and elsewhere, as well as building a solid foundation for further study in the BA(Hons) Film programme.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

Introduction to Studio Practice
This module introduces Drawing Fundamentals, Basic 2D and 3D Studio Practice, Critical Thinking, and Personal and Professional Development (PPD) components.

Introduction to Contemporary and Contextual Studies
This module introduces you to the fundamental processes of Contemporary and Contextual studies. You will learn how to develop written work including creative, report, and reflective writing.

Technical Skills Workshops for Studio Practice
This module equips you with the essential technical skills required for the successful execution and interpretation of studio practice briefs. These workshops are designed to encourage skills of research and application as well as the acquisition of techniques and procedures.

Exploration of Studio Practice
This module develops the ability to explore and apply skills and understandings in Drawing Fundamentals, 2D Studio Practice, 3D Studio Practice, Grey Matters, and Personal and Professional development (PPD) components.

Specialist Studio Practice
This module prepares your entry into your chosen specialist area. It has both a diagnostic and a preparatory function.

Key Skills in Contemporary and Contextual Studies
This module introduces the two key skills of Presentation and Academic Writing. You will be introduced to key terms, styles, and periods in Art and Design History.

Level 2

Studio Practice/Critique 1
Through a series of seminars, video screenings, practical individual projects, and group critiques, this module introduces you to the creative practice associated with video production through two popular formats: the short documentary as well as the TV news story genre.

Studio Practice/Critique 2
This module will build upon the core knowledge gained in Studio Practice 1 by introducing you to the generic conventions and semiotics associated with using the moving image in advertising and other forms of persuasion, through the production of two video related projects.

Technical Studies 1
This module covers the fundamentals of video production, including pre-production, acquisition and post-production in order to equip you with the technical skills necessary to produce professional quality video projects. You will be instructed in proficient sound recording, camera and lighting techniques, digital non-linear editing, as well as motion graphics and basic visual effects.

Technical Studies 2
This module will further develop the technical skills acquired during Technical Studies 1 and will cover all aspects of video production for a variety of purposes. You will learn advanced media-related skills including sound design, more sophisticated visual effects, creative editing techniques, as well as short fiction film production, including script-writing.

Contextual Studies 1
This module will introduce you to Media and Communication Theory through a series of seminars, film and video screenings, group tutorials and critiques. You will engage in verbal and written discourse and analysis of media texts of a variety of genres, including news programmes, documentaries, films, and other media material, related producers and filmmakers and various media practices relating to larger cultural and social contexts.

Contextual Studies 2
The focus of this module is to encourage you to further develop your understanding of, as well as related terminology regarding, critical media-related issues. You will also be introduced to the fundamentals of semiotic analysis as a tool to critically analyse advertising and promotional campaigns as a way to inform your own creative studio practice. You will also be introduced to valuable media research methods, both qualitative and quantitative, to enable you to utilise such methods of data collection to enhance your own studio practice projects.

Level 3

Studio Practice/Critique 3
This module introduces you to the concept of the 'experimental film/ video', as well as the broadcast programme pilot/trailer. You are expected to engage in a collaborative project with another faculty, including fine arts, performing arts, fashion, and technical theatre, where the focus will be on creative experimentation.

Technical Studies
This module covers industry specific skill sets, including multi-camera live TV studio coverage and editing, scriptwriting and narration, directing talent, and DVD/Web portfolio production. One component will take place in a purpose built, fully equipped TV studio in order to maximise your learning experience.

Technical Studies – Intermediate Virtual Modeling Skills
This module further develops your skills in Rhinoceros and rendering. It includes the introduction of measurements and Product Design Control drawings from virtual models. Computer aided Product design (CaPd) is further explored, enabling you to further enhance problem solving within product detailing.

Contextual Studies 3
Through a series of lectures, presentations from industry professionals, and field trips to media organisations, you will gain valuable insights into the current demands, issues and prospects facing the media industries both in Singapore and elsewhere. The module will also explore in more depth how experimental media and video art, for example, can inform the aesthetics and potential delivery modes of mainstream media practice. Finally, within this module, you will also have the opportunity to explore dramatic script-writing in a more formal and in-depth way, so as to pave the way for you to continue to the BA(Hons) Film programme at The Puttnam School of Film, LASALLE.

Self-directed Study
You will be tasked to independently produce a music video – either using a band or musician of your choice or showcasing music students at the college. Furthermore, you will also be expected to collaboratively conceptualise and produce a solo or group dance video with students from the dance programme at the college.

Community Engagement
This module requires you to actively engage in the community through the collaborative conceptualisation and production of a community-oriented video project such as a social or health awareness video campaign or an educational or informative video project. This component may entail the collaboration with community groups and non-profit organisations.

Industry Experience/Placement
You will have the opportunity to work within the broadcast media industry in the form of an internship (approximately 240 contact hours), or to be engaged in an industry-linked initiative. Although the faculty is primarily responsible for industry placements, you are also encouraged to apply to specific companies or organisations based on your own particular areas of media interest.

Faculty Members

Dean
Wolfgang Muench

Diplom Freie Grafik (MA Fine Arts equivalent), State Academy of Art and Design Stuttgart, Germany

Academic Qualifications in progress
PhD Candidate (Scenography), University of Vienna, Institute of Theatre, Film and Media Studies, and ZHdK University of the Arts Zurich, Institute for Design and Technology MAS Masters of Advanced Studies, ZHdK University of the Arts Zurich, Institute for Design and Technology

Wolfgang Muench is a media artist and art educator. He studied Fine Arts in a pre-computer era at the Stuttgart State Academy of Art and Design, Germany, and the University of Applied Arts Vienna, Austria. In 1996, he joined the ZKM Centre for Art and Media Karlsruhe, Germany, as programmer and software designer. He was involved in various projects at the ZKM institutes of Visual Media, Music and Network-Development, such as the 'Panoramic Navigator' and the CD-ROM series 'artintact' and 'digital arts edition'. He taught Interactive Media at Merz-Academy Stuttgart (1997), Hong Kong Art Centre / The Art School (2003) and LASALLE Singapore (2003), and was artist in residence at ARS Electronica Linz, Austria (2001), ZKM (2002), and IAMAS Institute for Advanced Media Arts and Science Ogaki, Japan (2003). In his artworks and research, he examines socio-cultural implications of media technology and human computer interfaces. His interactive installations and artworks, including 'Bubbles' (in collaboration with K. Furukawa), and 'Small Fish', in collaboration with K. Furukawa and M. Fujihata, have been shown in numerous international media art exhibitions and festivals in Europe, America and Asia. In 2004, he was appointed Dean of the Faculty of Media Arts at LASALLE College of the Arts Singapore, and Chair of the LASALLE Research Committee in 2008.

Lecturer, Media Arts
Khalid Almkhlaafy

Kal Almkhlaafy's career as a video producer and artists as well as educator who has worked in three continents. He holds two masters degrees and has worked for clients including Fuji TV, BBC, United Nations, NHK, Fuji Rock Festival. He has worked internationally on a range of projects from documentaries and short films to more traditional video art which has been screened internationally. In 2006 he won the first prize for the local shorts section in the Rhode Island International Film Festival for his film "The Daydream", which he wrote and directed. He has taught media-related courses at universities and colleges in Japan, the US and UK and more recently Singapore where he is coordinator for the Video Art Pathway. His research interests include: semiotics, race and media representation, visual literacy in the 21st Century and its impact on the written word and media globalisation & hegemony.

Entry Requirements

Academic Requirements

• Recognised Singapore qualification: Singapore-Cambridge GCE 'O' Level: 5 subjects (including English) at C6 higher, or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Portfolios & Interview Requirements

You are required to attend an Interview where you will present a portfolio of your work that demonstrates your creative potential.

Preparing your Portfolio

• Portfolio should be A2 or smaller (A4 minimum) and preferably with a zipped cover.
• A range of at least 10 varied pieces of work should be presented.
• Your works should include a range of techniques, e.g. drawings, sketches, 2-D work (e.g. painting, printmaking, digital imaging, photography) or 3-D work (e.g. sculpture, ceramics, fashion garments).
• Originals of work are preferred, however photographs, digital images & JPEG (CD-Rom/DVD) are also acceptable (only for works larger than 60cm x 20cm in size).
• Works and/or images should be accompanied with labels/captions indicating: title of work, year of completion, medium/material, size/dimension of works, and should be presented neatly in a portfolio and/or folder.

What we are looking for?
You need to be selective in preparing the portfolio to ensure that it best represents your creative ability. The assessment of the portfolio is based on the following criteria:

Portfolio

• Variety (drawing, photography, painting, design work, ceramics, sculpture, etc.)
• Exploration (in-depth study of medium, technique or idea/s)

Presentation of Selected Piece

• Ability to describe Process AND Inspiration of a selected work

Discussion

• Evidence of ability to Interact AND Express Ideas

What will happen on the Interview Day?

When you arrive:

• You will be directed to the interview space and asked to lay out your portfolio.
• You will be interviewed by two lecturers from LASALLE as part of the group interview.
• There will be up to seven other candidates in your group.
• While the lecturers are assessing your portfolio, you will be asked to discuss with the other candidates on the topic: What Does it Mean to be Creative? As a group you should prepare some ideas for discussion later on in the interview. You are advised to come prepared with some ideas on this topic before the interview.
• Once the lecturers have assessed the portfolios, all candidates will be asked to select a piece of artwork from their own portfolio and talk about it for two minutes.
• You are advised to describe the process of creating this chosen work, its source of inspiration and its development. Be prepared to answer questions from your fellow candidates and the interviewing staffs.
• Once all the candidates have presented their artwork, the whole group will then discuss the topic: What Does it Mean to be Creative?
• Finally there will be an opportunity for you to ask questions about LASALLE and the content, learning and teaching offered at Diploma Level 1.

This group interview will last for about two to three hours.

Successful candidates will be given a provisional offer immediately after the interview.
Unsuccessful candidates will be given the option to enrol for the Creative Workshop.

Aims of the Creative Workshop

• To introduce participants to the idea of the process in a creative journey.
• To encourage participants to play, experiment, and begin to develop an individual approach to art practice.
• To encourage participants to express their ideas confidently and interact as a group.

Note for Applicants residing outside of Singapore:

• You must submit a digital portfolio saved in a DVD/CD to complete your application.
• All works submitted (including any originals). Submissions will not be returned
• All works submitted will be used strictly for the purpose of assessing applicant's eligibility for entry into LASALLE courses.

Programme Information

Duration: 3 Years

Award: Diploma in Broadcast Media

The demand for video-related content has never been higher. With the proliferation of cable and satellite television channels, the exponential growth of the internet and mobile technology, video in print ads and 3D, commercials, documentaries, music, fashion and dance videos, social/health awareness campaigns, short films, educational, and corporate videos are in ever-increasing demand.

The visually-oriented diploma in broadcast media at LASALLE will provide you with the technical skillset, conceptual problem-solving skills, and creative acumen to embark on a highly successful career in the broadcast and new media industries in Singapore and elsewhere, as well as building a solid foundation for further study in the BA(Hons) Film programme.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

Introduction to Studio Practice
This module introduces Drawing Fundamentals, Basic 2D and 3D Studio Practice, Critical Thinking, and Personal and Professional Development (PPD) components.

Introduction to Contemporary and Contextual Studies
This module introduces you to the fundamental processes of Contemporary and Contextual studies. You will learn how to develop written work including creative, report, and reflective writing.

Technical Skills Workshops for Studio Practice
This module equips you with the essential technical skills required for the successful execution and interpretation of studio practice briefs. These workshops are designed to encourage skills of research and application as well as the acquisition of techniques and procedures.

Exploration of Studio Practice
This module develops the ability to explore and apply skills and understandings in Drawing Fundamentals, 2D Studio Practice, 3D Studio Practice, Grey Matters, and Personal and Professional development (PPD) components.

Specialist Studio Practice
This module prepares your entry into your chosen specialist area. It has both a diagnostic and a preparatory function.

Key Skills in Contemporary and Contextual Studies
This module introduces the two key skills of Presentation and Academic Writing. You will be introduced to key terms, styles, and periods in Art and Design History.

Level 2

Studio Practice/Critique 1
Through a series of seminars, video screenings, practical individual projects, and group critiques, this module introduces you to the creative practice associated with video production through two popular formats: the short documentary as well as the TV news story genre.

Studio Practice/Critique 2
This module will build upon the core knowledge gained in Studio Practice 1 by introducing you to the generic conventions and semiotics associated with using the moving image in advertising and other forms of persuasion, through the production of two video related projects.

Technical Studies 1
This module covers the fundamentals of video production, including pre-production, acquisition and post-production in order to equip you with the technical skills necessary to produce professional quality video projects. You will be instructed in proficient sound recording, camera and lighting techniques, digital non-linear editing, as well as motion graphics and basic visual effects.

Technical Studies 2
This module will further develop the technical skills acquired during Technical Studies 1 and will cover all aspects of video production for a variety of purposes. You will learn advanced media-related skills including sound design, more sophisticated visual effects, creative editing techniques, as well as short fiction film production, including script-writing.

Contextual Studies 1
This module will introduce you to Media and Communication Theory through a series of seminars, film and video screenings, group tutorials and critiques. You will engage in verbal and written discourse and analysis of media texts of a variety of genres, including news programmes, documentaries, films, and other media material, related producers and filmmakers and various media practices relating to larger cultural and social contexts.

Contextual Studies 2
The focus of this module is to encourage you to further develop your understanding of, as well as related terminology regarding, critical media-related issues. You will also be introduced to the fundamentals of semiotic analysis as a tool to critically analyse advertising and promotional campaigns as a way to inform your own creative studio practice. You will also be introduced to valuable media research methods, both qualitative and quantitative, to enable you to utilise such methods of data collection to enhance your own studio practice projects.

Level 3

Studio Practice/Critique 3
This module introduces you to the concept of the 'experimental film/ video', as well as the broadcast programme pilot/trailer. You are expected to engage in a collaborative project with another faculty, including fine arts, performing arts, fashion, and technical theatre, where the focus will be on creative experimentation.

Technical Studies
This module covers industry specific skill sets, including multi-camera live TV studio coverage and editing, scriptwriting and narration, directing talent, and DVD/Web portfolio production. One component will take place in a purpose built, fully equipped TV studio in order to maximise your learning experience.

Technical Studies – Intermediate Virtual Modeling Skills
This module further develops your skills in Rhinoceros and rendering. It includes the introduction of measurements and Product Design Control drawings from virtual models. Computer aided Product design (CaPd) is further explored, enabling you to further enhance problem solving within product detailing.

Contextual Studies 3
Through a series of lectures, presentations from industry professionals, and field trips to media organisations, you will gain valuable insights into the current demands, issues and prospects facing the media industries both in Singapore and elsewhere. The module will also explore in more depth how experimental media and video art, for example, can inform the aesthetics and potential delivery modes of mainstream media practice. Finally, within this module, you will also have the opportunity to explore dramatic script-writing in a more formal and in-depth way, so as to pave the way for you to continue to the BA(Hons) Film programme at The Puttnam School of Film, LASALLE.

Self-directed Study
You will be tasked to independently produce a music video – either using a band or musician of your choice or showcasing music students at the college. Furthermore, you will also be expected to collaboratively conceptualise and produce a solo or group dance video with students from the dance programme at the college.

Community Engagement
This module requires you to actively engage in the community through the collaborative conceptualisation and production of a community-oriented video project such as a social or health awareness video campaign or an educational or informative video project. This component may entail the collaboration with community groups and non-profit organisations.

Industry Experience/Placement
You will have the opportunity to work within the broadcast media industry in the form of an internship (approximately 240 contact hours), or to be engaged in an industry-linked initiative. Although the faculty is primarily responsible for industry placements, you are also encouraged to apply to specific companies or organisations based on your own particular areas of media interest.

Faculty Members

Dean
Wolfgang Muench

Diplom Freie Grafik (MA Fine Arts equivalent), State Academy of Art and Design Stuttgart, Germany

Academic Qualifications in progress
PhD Candidate (Scenography), University of Vienna, Institute of Theatre, Film and Media Studies, and ZHdK University of the Arts Zurich, Institute for Design and Technology MAS Masters of Advanced Studies, ZHdK University of the Arts Zurich, Institute for Design and Technology

Wolfgang Muench is a media artist and art educator. He studied Fine Arts in a pre-computer era at the Stuttgart State Academy of Art and Design, Germany, and the University of Applied Arts Vienna, Austria. In 1996, he joined the ZKM Centre for Art and Media Karlsruhe, Germany, as programmer and software designer. He was involved in various projects at the ZKM institutes of Visual Media, Music and Network-Development, such as the 'Panoramic Navigator' and the CD-ROM series 'artintact' and 'digital arts edition'. He taught Interactive Media at Merz-Academy Stuttgart (1997), Hong Kong Art Centre / The Art School (2003) and LASALLE Singapore (2003), and was artist in residence at ARS Electronica Linz, Austria (2001), ZKM (2002), and IAMAS Institute for Advanced Media Arts and Science Ogaki, Japan (2003). In his artworks and research, he examines socio-cultural implications of media technology and human computer interfaces. His interactive installations and artworks, including 'Bubbles' (in collaboration with K. Furukawa), and 'Small Fish', in collaboration with K. Furukawa and M. Fujihata, have been shown in numerous international media art exhibitions and festivals in Europe, America and Asia. In 2004, he was appointed Dean of the Faculty of Media Arts at LASALLE College of the Arts Singapore, and Chair of the LASALLE Research Committee in 2008.

Lecturer, Media Arts
Khalid Almkhlaafy

Kal Almkhlaafy's career as a video producer and artists as well as educator who has worked in three continents. He holds two masters degrees and has worked for clients including Fuji TV, BBC, United Nations, NHK, Fuji Rock Festival. He has worked internationally on a range of projects from documentaries and short films to more traditional video art which has been screened internationally. In 2006 he won the first prize for the local shorts section in the Rhode Island International Film Festival for his film "The Daydream", which he wrote and directed. He has taught media-related courses at universities and colleges in Japan, the US and UK and more recently Singapore where he is coordinator for the Video Art Pathway. His research interests include: semiotics, race and media representation, visual literacy in the 21st Century and its impact on the written word and media globalisation & hegemony.

Entry Requirements

Academic Requirements

• Recognised Singapore qualification: Singapore-Cambridge GCE 'O' Level: 5 subjects (including English) at C6 higher, or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Portfolios & Interview Requirements

You are required to attend an Interview where you will present a portfolio of your work that demonstrates your creative potential.

Preparing your Portfolio

• Portfolio should be A2 or smaller (A4 minimum) and preferably with a zipped cover.
• A range of at least 10 varied pieces of work should be presented.
• Your works should include a range of techniques, e.g. drawings, sketches, 2-D work (e.g. painting, printmaking, digital imaging, photography) or 3-D work (e.g. sculpture, ceramics, fashion garments).
• Originals of work are preferred, however photographs, digital images & JPEG (CD-Rom/DVD) are also acceptable (only for works larger than 60cm x 20cm in size).
• Works and/or images should be accompanied with labels/captions indicating: title of work, year of completion, medium/material, size/dimension of works, and should be presented neatly in a portfolio and/or folder.

What we are looking for?
You need to be selective in preparing the portfolio to ensure that it best represents your creative ability. The assessment of the portfolio is based on the following criteria:

Portfolio

• Variety (drawing, photography, painting, design work, ceramics, sculpture, etc.)
• Exploration (in-depth study of medium, technique or idea/s)

Presentation of Selected Piece

• Ability to describe Process AND Inspiration of a selected work

Discussion

• Evidence of ability to Interact AND Express Ideas

What will happen on the Interview Day?

When you arrive:

• You will be directed to the interview space and asked to lay out your portfolio.
• You will be interviewed by two lecturers from LASALLE as part of the group interview.
• There will be up to seven other candidates in your group.
• While the lecturers are assessing your portfolio, you will be asked to discuss with the other candidates on the topic: What Does it Mean to be Creative? As a group you should prepare some ideas for discussion later on in the interview. You are advised to come prepared with some ideas on this topic before the interview.
• Once the lecturers have assessed the portfolios, all candidates will be asked to select a piece of artwork from their own portfolio and talk about it for two minutes.
• You are advised to describe the process of creating this chosen work, its source of inspiration and its development. Be prepared to answer questions from your fellow candidates and the interviewing staffs.
• Once all the candidates have presented their artwork, the whole group will then discuss the topic: What Does it Mean to be Creative?
• Finally there will be an opportunity for you to ask questions about LASALLE and the content, learning and teaching offered at Diploma Level 1.

This group interview will last for about two to three hours.

Successful candidates will be given a provisional offer immediately after the interview.
Unsuccessful candidates will be given the option to enrol for the Creative Workshop.

Aims of the Creative Workshop

• To introduce participants to the idea of the process in a creative journey.
• To encourage participants to play, experiment, and begin to develop an individual approach to art practice.
• To encourage participants to express their ideas confidently and interact as a group.

Note for Applicants residing outside of Singapore:

• You must submit a digital portfolio saved in a DVD/CD to complete your application.
• All works submitted (including any originals). Submissions will not be returned
• All works submitted will be used strictly for the purpose of assessing applicant's eligibility for entry into LASALLE courses.