Fashion Media And Industries

Programme Information

Duration: 3 Years

Award: BA(Hons) Fashion Media and Industries

With Specialisms: Fashion Journalism, Styling, Art Direction, Fashion Photography; and Marketing and Branding, Fashion Curation, Entrepreneurship

This programme focuses on the business side of the fashion industry and the areas of media and communication relevant to the consumption of the fashion image. The fashion industry has evolved over time, going global and entering new areas of commerce and technological advancements. This programme is designed to respond to those changing needs.

You will develop skills within the disciplines of Fashion Journalism, Styling, Entrepreneurship, Fashion Curation, Photography and Art Direction, plus Marketing and Branding. You will gain an enhanced understanding of production, language of fashion and retail and business across a broad spectrum of fashion and lifestyle industries. The programme addresses the emergence of new and developing creative roles within the fashion industry.

This programme offers two specialisms:

Fashion Journalism, Styling, Art Direction, Fashion Photography reflects the emergence of new and developing creative roles within the fashion industry and has been designed to offer graduates opportunities within these increasingly influential and evolving fields.

Marketing and Branding, Fashion Curation, Entrepreneurship focuses on key issues such as innovation, creativity, and new product development, while introducing a more specialist in-depth approach to branding and marketing communication theories and practices within the fashion space. The innovative inclusion of training in a disciplined curatorial approach brings a new perspective and rigour to your understanding of retail, fashion merchandising, marketing, and creative management, giving you both the tools and the language with which to realise your creations.

Level 1 establishes the programme's methodological and knowledge base. Its teaching philosophy stresses the rules that establish fashion theory and process, and provides a historical, social, and creative introduction to the world of fashion. In Level 2 the skills and understanding acquired at Level 1 are further developed, while new techniques of practice and wider areas of knowledge specific to the subject area are introduced. You choose one of the two specialisms. Level 3 provides you the opportunity to acquire professional skills relevant to your chosen areas. Central to this level are the more complex demands of specific discipline practice. You will apply your accumulated skills to produce a comprehensive body of work, focused on the chosen specialty.

Teaching Methods: You will attend lectures, critiques, workshops, seminars, tutorials, and guest lectures. Engaging in studio work, as well as group and solo practical projects, will also become part of your student life. There will be frequent industry visits and opportunities for market research.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

Fashion Studio 1A: Fashion Media and Industries Studio 1
This module introduces and emphasises the importance of visual research, art direction, fashion photography, styling and gives you an understanding of the fashion industry through an exciting fashion communication project.

Fashion Techniques 1A: Production for Fashion Media and Industries 1
This module is your introduction to the technical knowledge and skills required in the fashion industry. You will practice fundamental skills related to fashion media production and principles of business revolving around the areas of media and communication relevant to the consumption of the fashion image.

Fashion Studio 1B: Fashion Media and Industries Studio 2
This module will set a range of creative projects to apply your knowledge of business principles, marketing, retail, public relations, and advertising and editorial writing.

Fashion Techniques 1B: Fashion Media and Industries 2
This module introduces you to the fundamental knowledge, principles and analysis methods required to understand and work in the fashion industry. You will be introduced to the wide scope of the fashion business through the key elements of marketing, public relations and advertising, as well as fashion retail.

Cultural and Contextual Studies 1: Modern Fashion History and Visual Culture
This module explores a range of causal factors that determines and influences key sartorial changes from historical, theoretical and socio-cultural perspectives within a chronological framework in modern fashion history. It introduces fashion from the 17th Century, with a focus on 20th Century fashion until the present.

Creative Industries and Opportunities 1: Creative Skills for the Fashion Entrepreneur
In this module, you will develop an overview of knowledge and understanding of the fashion industry – what the fashion product is and how the fashion market operates. You will look at the roles the ever-changing technology and unpredictable fashion economies play, and how they affect the fashion product, fashion calendar and production cycles.

Level 2

Fashion Studio 2A: Image, Text and Communication Studio 1
This module expands your knowledge, understanding and practical application of creative methods required to realise your fashion image, text and communication skills. This module also expands your knowledge, understanding and practical application of creative methods required to realise viable commercial fashion business ideas.

Fashion Studio 2B: Image, Text and Communication Studio 2
This module consolidates your knowledge, understanding and practical application of creative methods required to realise your fashion image, text and communication skills. This module also consolidates your knowledge and practical application of creative methods required to realise viable commercial fashion and luxury business ideas.

Cultural and Contextual Studies in Fashion 2: Fashioning Identities and Interdisciplinary Approaches to Fashion
After acquiring knowledge on the key causal factors within the fashion continuum and semiotic ways of analysis, you will go on to investigate the notion of identity in this module and explore how it is formed through fashion.

Creative Industries and Opportunities 2: Fashion and Industry Relations
This module will prepare you for future career management and an industry-placed internship. It will help you to develop an active role in defining your own career goals and planning your future career. You will research and reflect upon your chosen career pathways to write a Fashion CV, and generate a digital online portfolio.

(Specialism: Fashion Journalism, Styling, Art Direction, Fashion Photography)

Fashion Techniques 2A: Styling, Art Direction and Fashion Photography
This module expands and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism.
You will explore advanced techniques of image, text and communication applied to creative styling, art direction and fashion photography.

Fashion Techniques 2B: Fashion Journalism, Fashion Advertising and Fashion Photography
This module consolidates and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism.
You will explore themes such as democratisation within digital media, style and image, to understand social and ethical themes related to fashion media and communication.

(Specialism: Marketing and Branding, Fashion Curation, Entrepreneurship)

Fashion Techniques 2A: Marketing, Branding and Entrepreneurship Strategies in the Fashion Business
This module expands your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism. Through a series of projects, you will apply the principles of marketing and branding, market research, consumer behaviour and entrepreneurship required to realise viable commercial fashion business ideas and generate a creative business concept with strong visual identity.

Fashion Techniques 2B: Fashion Curation and Entrepreneurship Strategies
This module consolidates and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism. You will explore themes such as innovation, creativity and new product development, as well as a more specialist in-depth approach to fashion merchandising theories and strategies within the fashion luxury business.

Level 3

Research Methods in Fashion
This module allows you to focus and further your research on a particular topic of interest related to the field of fashion that you have explored in Level 1 and 2. You will conduct independent and self-directed research to develop your focused research theme that will lead to the completion of an extended essay of 6,000 words at the end of Semester 2.

Extended Essay in Fashion
You will continue to refine the research process and methodologies pertaining to your topic of study in the previous semester through individual supervision and independent study. You will also define the link between theory and practice in your specialist discipline.

(Specialism: Fashion Journalism, Styling, Art Direction, Fashion Photography)

Creative Portfolio in Contemporary Media Culture: Research and Development
The preparation of your final major project will engage you in a range of extensive primary and secondary research methods to identify, develop and propose a creative concept targeted towards a specific fashion market.

Graduating Portfolio: Contemporary Media Culture
This module is the culmination of your creative and technical experience in fashion. You will be engaged in the synthesis of advanced technical knowledge, understanding, skills and creative expertise to produce a range of samples and experiments.

(Specialism: Marketing and Branding, Fashion Curation, Entrepreneurship)

Creative Portfolio in the Fashion Business: Research and Development
The preparation of your final major project will engage you in a range of extensive primary and secondary research methods to identify, develop and propose a creative concept targeted towards a specific fashion market. You will develop ideas, experiment with methods of business plan, market research analysis, international fashion marketing, and marketing communication management to generate a range of proposals suitable for industry perspectives.

Graduating Portfolio: Creative Fashion Business Plan
This module is the culmination of your creative learning in Fashion Media and Industries. You will be engaged in the synthesis of advanced business knowledge, understanding, skills, and creative expertise to produce a feasible and innovative fashion business solution to a real 'problem' or gap in the market that could realistically be taken on by an investor, whom you should identify.

Faculty Members

Dean
Nur Hidayah Bte Abu Bakar

With extensive teaching experience of more than eight years, Nur Hidayah was appointed Dean, Faculty of Design in 2009.

A graduate from University of Central England, United Kingdom with a Master of Arts Design For Communication, Nur Hidayah carries with her an impressive and distinguished track record in having served businesses, and offered copywriting and design knowledge across major industry segments; established clients included Sun Microsystems, SingTel Mobile, HSBC, Cheers/NTUC, Prudential, Tequila Singapore, STAR Automotive, and ST Kinetics – ST Engineering.

Nur Hidayah is instrumental to LASALLE's Faculty of Design. She manages the demanding and challenging task of leading seven programme teams in the strategic growth and development of validated programmes.

Over the years, her excellent interpersonal and management skills have enabled her to inspire many students. Her vision and foresight has helped nurture these students into leaders that have contributed to the Singapore creative landscape.

Programme Leader, Fashion Design
Lionel Roudaut

• F.A.M.P. Certificate in Fashion Design and Pattern Cutting
• Baccalaureate of Arts & Literature, Estiennes D'orves, Academy of Nice, France

Lionel dreams of an ideal world were all women will be dressed in Yves Saint Laurent styled by martin Margiela and staged by Billy Wilder. He is currently the Programme Leader of Fashion Design at LASALLE. As the right-hand man for Jeremy Scott in Paris, he designed costumes for the Paris Opera and superstar Renée Fleming. Lionel created costumes for Kylie Minogue and Bjork and has co-organize a fashion show with Singapore Management school. Lionel also provided artistic direction for LASALLE degree fashion shows and has worked as guest artist with Project Alabama, New York. Some of his industry experience include - Pattern Design lecturer at Shanghai University, Design studio lecturer in ESMOD Tokyo, Chief Designer for AVIA, sportwear, Jean's designer for Taverniti amongst many others.

Lecturer, Fashion Design
Tan Peck Leng

Tan Peck Leng joined LASALLE in 2006 as a fashion lecturer. She graduated from London College of Fashion with a certificate in dress and light clothing and obtained a Bachelor of Arts (Hons) Fashion from the University of Northumbria at Newcastle (England). She has experience in the apparel industry in garment technology and production planning. Peck Leng has participated in the University of London Fashion Show in 2002 and the Italian Fashion Fabric Show in 1994. She is also a volunteer with the Singapore International Foundation and has taught garment production in Bhutan from 2008 – 2010.

Programme Leader, Fashion Leader
Ginette Chittick

By day, Ginette Chittick is the Programme Leader of Fashion Communication with a Masters in Art (Design).

By night, she is a multitasking ninja, with her stubby little fingers all sorts of different pies from music, fashion, design to photography. She's been a resident DJ at Home Club for the past 5 years, having opened for international acts such as Bloc Party, CSS, Kaiser Chiefs, Stone Roses, Hot Chip and The Presets. She's the co-owner of fashion label FrüFrü & Tigerlily which represented Singapore in the 2008 Malaysian International Fashion Week.

Before embarking on a very fulfilling academic career, she worked on web projects as a consultant for a vast range of clients which include Coca-Cola, HSBC, Citibank, PricewaterhouseCoopers Management Consultants, The Substation, Discovery Channel, IDA Singapore, Aon Asia and Aware Singapore.

Senior Lecturer, Cultural and Contextual Studies, Fashion
Lucinda Law

Lucinda Law oversees all the modules of Cultural and Contextual Studies in the B.A Fashion programmes. She had also previously taught subjects in Creative Writing, Music Theory and Appreciation, Communicating Design Ideas, Professional Communications in Design and Fashion Journalism. With a background in English and English Literature (B.A) and having worked as an editor and writer, she continues to edit and write books and feature stories on travel, music, fashion, art and design. She completed her Masters of Arts in Fine Arts in 2010 where she explored the inter-dimensional aspects of time, space and text to create a space of sensuous immersion for fictive discourses. She exhibited two works titled, What Would the World Look Light If I Rode on a Beam of Light? (Acrylic, white ink, 2010, 500 x 22 x 2cm) and The Lightness of Being (Polyester silk, single channel projection, 2010, 820cm, 760 x 320cm) respectively. From there, she became fascinated by the medium of light and the idea of lightness. Her current research study investigates the ancestral roots of our magico-relationship with adornment through a fashion label called LEIA. LEIA was exhibited in the 2010 International Fashion Exhibition. She has published and presented a paper, titled, Just Looking: The curatorial meeting point between museums and retail spaces, for the 2010 International Symposium on Innovation and Creativity in Asian Fashion Industry. She has also published a paper titled, Fabricating Meaning: An investigation on how traditional meanings and symbols of textile expressions are redefined amidst technological advancement in textile production for dress, for Wuhan Textile University.

Programme Leader, Fashion Management
Circe Henestrosa

Circe completed dual M.A. degrees in Fashion Curation and Cultural Leadership at London College of Fashion and City University in 2009, winning a Distinction for her thesis "Frida's White Cabinet", an exhibition of artist Frida Kahlo's wardrobe to be presented at the Frida Kahlo Museum in Mexico City in 2012. She currently heads the Fashion Management Programme at LASALLE where she lectures on fashion history, curating and international fashion management. Her research explores age-old traditions interpreted in contemporary fashion, exemplified by a joint Singapore/ Philippines weaving show and a co-curated Korea/Singapore design exhibition. Prior to this, she led the British Council's Arts Department in Mexico, presenting the work of artists such as Jimmy Choo, Peter Greenaway, Mona Hatoum, Damien Hirst, Phillip Treacey, Mark Wallinger and Vivienne Westwood and for the first time in Mexico and Latin America. Fluent in Spanish, English and German, she collaborates for different lifestyle and design publications in Mexico and London and was author and co-editor of the publication "Building a New Model for Museums in the 21st Century" (2005).

Lecturer, Fashion Textiles
Emily Wills

Emily Wills' interest and involvement in the arts began with a fascination for clothing as a means of self-expression. She established her own label Miyoko which sold in Hustle, an original concept boutique on High St in Fremantle, Australia. Miyoko was recognised at the annual Perth Fashion Festival, picking up stock lists both locally and nationally. Emily then established Pigeonhole Studios - a collective studio space with four like-minded artists, photographers and designers who later joined a collaborative artists-in-residence; The Ballroom. Emily was appointed a Lecturing and Coordination position in the Fashion and Textile Design Department at Curtin University of Technology and subsequently undertook Post Graduate studies programme in Literature and Cultural Studies. In this position Emily worked alongside government bodies such as ArtsWA, the Department of Culture and the Arts and private companies such as The William St Collective, Clothespeg Project and Beaufort St Network to conceive numerous industry based projects that provided students industry experience and networking opportunities within the art and design industry. In March 2009, Emily relocated to Singapore and began lecturing and overseeing the development of the Fashion Textiles pathway within the Design Faculty.

Adrian Huang
Lecturer, Fashion Design

Adrian began his career in the fashion and apparel industry in 2000. Educated in Apparel Design and Merchandising (Temasek Polytechnic, 1998) and Psychology (Murdoch University, 2008), Adrian is more concerned with good design rather than passing fads. His ready-to-wear label mizu, [created] with former business partners Keith Png and Petrina Tiong, won 2 Swarovski Designer/ Label of the year nominations in the Singapore Fashion Award 2003 and 2004.

As an independent design consultant and former trainer with TaFtc (2004 to 2006), Adrian has worked with companies such as Compagnie Mauricienne de Textile Ltée, Estee Lauder, Goldheart Jewelry, OCBC Bank, and Robinsons & Company amongst many others.

An educator and industry professional, Adrian was invited by the Singapore Workforce Development Agency (WDA) to be on the validating panel for Competency Standards [CS] for the Textile & Fashion Singapore Workfoce Skills Qualification (WSQ) Diploma Courses (2010).

His vision of helping to groom a new generation of designers as thinkers with a global perspective led him to his current lecturing position within the fashion department at LASALLE College of the Arts.

Entry Requirements

Academic Requirements

• Completed High School (Grade 12), Junior College or Pre-University education.
• Recognised Singapore qualification: Singapore-Cambridge GCE 'A' Level: Minimum 'Pass' in 2 subjects + General Paper or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Note:

• 'A' Level Art/Art Elective Programme or International Baccalaureate (IB) Art & Design are not required subjects but represent the portfolio standard for eligibility into the BA(Hons).
• Alternative English qualification: IELTS 6.0 or TOEFL iBT80.

Portfolios & Interview Requirements

• A portfolio containing at least 10 pieces of original work (actual or documented) that demonstrate your creative development and process. These projects will need to be explained by you during the interview process.
• Your portfolio should include drawings, sketches, idea developments and demonstrate relevant 2D work related to Fashion (e.g. drawings, posters, editorial work, photography, artwork, digital image, web design, etc). These should support your interest and flair.
• Your portfolio should consist of visual practice related works solely created by yourself in order to perform an appropriate assessment of your entry level.

Programme Information

Duration: 3 Years

Awards:
BA(Hons) Fashion Media and Industries

With Specialisms: Fashion Journalism, Styling, Art Direction, Fashion Photography; and Marketing and Branding, Fashion Curation, Entrepreneurship

This programme focuses on the business side of the fashion industry and the areas of media and communication relevant to the consumption of the fashion image. The fashion industry has evolved over time, going global and entering new areas of commerce and technological advancements. This programme is designed to respond to those changing needs.

You will develop skills within the disciplines of Fashion Journalism, Styling, Entrepreneurship, Fashion Curation, Photography and Art Direction, plus Marketing and Branding. You will gain an enhanced understanding of production, language of fashion and retail and business across a broad spectrum of fashion and lifestyle industries. The programme addresses the emergence of new and developing creative roles within the fashion industry.

This programme offers two specialisms:

Fashion Journalism, Styling, Art Direction, Fashion Photography reflects the emergence of new and developing creative roles within the fashion industry and has been designed to offer graduates opportunities within these increasingly influential and evolving fields.

Marketing and Branding, Fashion Curation, Entrepreneurship focuses on key issues such as innovation, creativity, and new product development, while introducing a more specialist in-depth approach to branding and marketing communication theories and practices within the fashion space. The innovative inclusion of training in a disciplined curatorial approach brings a new perspective and rigour to your understanding of retail, fashion merchandising, marketing, and creative management, giving you both the tools and the language with which to realise your creations.

Level 1 establishes the programme's methodological and knowledge base. Its teaching philosophy stresses the rules that establish fashion theory and process, and provides a historical, social, and creative introduction to the world of fashion. In Level 2 the skills and understanding acquired at Level 1 are further developed, while new techniques of practice and wider areas of knowledge specific to the subject area are introduced. You choose one of the two specialisms. Level 3 provides you the opportunity to acquire professional skills relevant to your chosen areas. Central to this level are the more complex demands of specific discipline practice. You will apply your accumulated skills to produce a comprehensive body of work, focused on the chosen specialty.

Teaching Methods: You will attend lectures, critiques, workshops, seminars, tutorials, and guest lectures. Engaging in studio work, as well as group and solo practical projects, will also become part of your student life. There will be frequent industry visits and opportunities for market research.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

Fashion Studio 1A: Fashion Media and Industries Studio 1
This module introduces and emphasises the importance of visual research, art direction, fashion photography, styling and gives you an understanding of the fashion industry through an exciting fashion communication project.

Fashion Techniques 1A: Production for Fashion Media and Industries 1
This module is your introduction to the technical knowledge and skills required in the fashion industry. You will practice fundamental skills related to fashion media production and principles of business revolving around the areas of media and communication relevant to the consumption of the fashion image.

Fashion Studio 1B: Fashion Media and Industries Studio 2
This module will set a range of creative projects to apply your knowledge of business principles, marketing, retail, public relations, and advertising and editorial writing.

Fashion Techniques 1B: Fashion Media and Industries 2
This module introduces you to the fundamental knowledge, principles and analysis methods required to understand and work in the fashion industry. You will be introduced to the wide scope of the fashion business through the key elements of marketing, public relations and advertising, as well as fashion retail.

Cultural and Contextual Studies 1: Modern Fashion History and Visual Culture
This module explores a range of causal factors that determines and influences key sartorial changes from historical, theoretical and socio-cultural perspectives within a chronological framework in modern fashion history. It introduces fashion from the 17th Century, with a focus on 20th Century fashion until the present.

Creative Industries and Opportunities 1: Creative Skills for the Fashion Entrepreneur
In this module, you will develop an overview of knowledge and understanding of the fashion industry – what the fashion product is and how the fashion market operates. You will look at the roles the ever-changing technology and unpredictable fashion economies play, and how they affect the fashion product, fashion calendar and production cycles.

Level 2

Fashion Studio 2A: Image, Text and Communication Studio 1
This module expands your knowledge, understanding and practical application of creative methods required to realise your fashion image, text and communication skills. This module also expands your knowledge, understanding and practical application of creative methods required to realise viable commercial fashion business ideas.

Fashion Studio 2B: Image, Text and Communication Studio 2
This module consolidates your knowledge, understanding and practical application of creative methods required to realise your fashion image, text and communication skills. This module also consolidates your knowledge and practical application of creative methods required to realise viable commercial fashion and luxury business ideas.

Cultural and Contextual Studies in Fashion 2: Fashioning Identities and Interdisciplinary Approaches to Fashion
After acquiring knowledge on the key causal factors within the fashion continuum and semiotic ways of analysis, you will go on to investigate the notion of identity in this module and explore how it is formed through fashion.

Creative Industries and Opportunities 2: Fashion and Industry Relations
This module will prepare you for future career management and an industry-placed internship. It will help you to develop an active role in defining your own career goals and planning your future career. You will research and reflect upon your chosen career pathways to write a Fashion CV, and generate a digital online portfolio.

(Specialism: Fashion Journalism, Styling, Art Direction, Fashion Photography)

Fashion Techniques 2A: Styling, Art Direction and Fashion Photography
This module expands and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism.
You will explore advanced techniques of image, text and communication applied to creative styling, art direction and fashion photography.

Fashion Techniques 2B: Fashion Journalism, Fashion Advertising and Fashion Photography
This module consolidates and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism.
You will explore themes such as democratisation within digital media, style and image, to understand social and ethical themes related to fashion media and communication.

(Specialism: Marketing and Branding, Fashion Curation, Entrepreneurship)

Fashion Techniques 2A: Marketing, Branding and Entrepreneurship Strategies in the Fashion Business
This module expands your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism. Through a series of projects, you will apply the principles of marketing and branding, market research, consumer behaviour and entrepreneurship required to realise viable commercial fashion business ideas and generate a creative business concept with strong visual identity.

Fashion Techniques 2B: Fashion Curation and Entrepreneurship Strategies
This module consolidates and refines your knowledge, understanding and practical application of techniques required to realise your creative concept for an appropriate consumer market within your chosen specialism. You will explore themes such as innovation, creativity and new product development, as well as a more specialist in-depth approach to fashion merchandising theories and strategies within the fashion luxury business.

Level 3

Research Methods in Fashion
This module allows you to focus and further your research on a particular topic of interest related to the field of fashion that you have explored in Level 1 and 2. You will conduct independent and self-directed research to develop your focused research theme that will lead to the completion of an extended essay of 6,000 words at the end of Semester 2.

Extended Essay in Fashion
You will continue to refine the research process and methodologies pertaining to your topic of study in the previous semester through individual supervision and independent study. You will also define the link between theory and practice in your specialist discipline.

(Specialism: Fashion Journalism, Styling, Art Direction, Fashion Photography)

Creative Portfolio in Contemporary Media Culture: Research and Development
The preparation of your final major project will engage you in a range of extensive primary and secondary research methods to identify, develop and propose a creative concept targeted towards a specific fashion market.

Graduating Portfolio: Contemporary Media Culture
This module is the culmination of your creative and technical experience in fashion. You will be engaged in the synthesis of advanced technical knowledge, understanding, skills and creative expertise to produce a range of samples and experiments.

(Specialism: Marketing and Branding, Fashion Curation, Entrepreneurship)

Creative Portfolio in the Fashion Business: Research and Development
The preparation of your final major project will engage you in a range of extensive primary and secondary research methods to identify, develop and propose a creative concept targeted towards a specific fashion market. You will develop ideas, experiment with methods of business plan, market research analysis, international fashion marketing, and marketing communication management to generate a range of proposals suitable for industry perspectives.

Graduating Portfolio: Creative Fashion Business Plan
This module is the culmination of your creative learning in Fashion Media and Industries. You will be engaged in the synthesis of advanced business knowledge, understanding, skills, and creative expertise to produce a feasible and innovative fashion business solution to a real 'problem' or gap in the market that could realistically be taken on by an investor, whom you should identify.

Faculty Members

Dean
Nur Hidayah Bte Abu Bakar

With extensive teaching experience of more than eight years, Nur Hidayah was appointed Dean, Faculty of Design in 2009.

A graduate from University of Central England, United Kingdom with a Master of Arts Design For Communication, Nur Hidayah carries with her an impressive and distinguished track record in having served businesses, and offered copywriting and design knowledge across major industry segments; established clients included Sun Microsystems, SingTel Mobile, HSBC, Cheers/NTUC, Prudential, Tequila Singapore, STAR Automotive, and ST Kinetics – ST Engineering.

Nur Hidayah is instrumental to LASALLE's Faculty of Design. She manages the demanding and challenging task of leading seven programme teams in the strategic growth and development of validated programmes.

Over the years, her excellent interpersonal and management skills have enabled her to inspire many students. Her vision and foresight has helped nurture these students into leaders that have contributed to the Singapore creative landscape.

Programme Leader, Fashion Design
Lionel Roudaut

• F.A.M.P. Certificate in Fashion Design and Pattern Cutting
• Baccalaureate of Arts & Literature, Estiennes D'orves, Academy of Nice, France

Lionel dreams of an ideal world were all women will be dressed in Yves Saint Laurent styled by martin Margiela and staged by Billy Wilder. He is currently the Programme Leader of Fashion Design at LASALLE. As the right-hand man for Jeremy Scott in Paris, he designed costumes for the Paris Opera and superstar Renée Fleming. Lionel created costumes for Kylie Minogue and Bjork and has co-organize a fashion show with Singapore Management school. Lionel also provided artistic direction for LASALLE degree fashion shows and has worked as guest artist with Project Alabama, New York. Some of his industry experience include - Pattern Design lecturer at Shanghai University, Design studio lecturer in ESMOD Tokyo, Chief Designer for AVIA, sportwear, Jean's designer for Taverniti amongst many others.

Lecturer, Fashion Design
Tan Peck Leng

Tan Peck Leng joined LASALLE in 2006 as a fashion lecturer. She graduated from London College of Fashion with a certificate in dress and light clothing and obtained a Bachelor of Arts (Hons) Fashion from the University of Northumbria at Newcastle (England). She has experience in the apparel industry in garment technology and production planning. Peck Leng has participated in the University of London Fashion Show in 2002 and the Italian Fashion Fabric Show in 1994. She is also a volunteer with the Singapore International Foundation and has taught garment production in Bhutan from 2008 – 2010.

Programme Leader, Fashion Leader
Ginette Chittick

By day, Ginette Chittick is the Programme Leader of Fashion Communication with a Masters in Art (Design).

By night, she is a multitasking ninja, with her stubby little fingers all sorts of different pies from music, fashion, design to photography. She's been a resident DJ at Home Club for the past 5 years, having opened for international acts such as Bloc Party, CSS, Kaiser Chiefs, Stone Roses, Hot Chip and The Presets. She's the co-owner of fashion label FrüFrü & Tigerlily which represented Singapore in the 2008 Malaysian International Fashion Week.

Before embarking on a very fulfilling academic career, she worked on web projects as a consultant for a vast range of clients which include Coca-Cola, HSBC, Citibank, PricewaterhouseCoopers Management Consultants, The Substation, Discovery Channel, IDA Singapore, Aon Asia and Aware Singapore.

Senior Lecturer, Cultural and Contextual Studies, Fashion
Lucinda Law

Lucinda Law oversees all the modules of Cultural and Contextual Studies in the B.A Fashion programmes. She had also previously taught subjects in Creative Writing, Music Theory and Appreciation, Communicating Design Ideas, Professional Communications in Design and Fashion Journalism. With a background in English and English Literature (B.A) and having worked as an editor and writer, she continues to edit and write books and feature stories on travel, music, fashion, art and design. She completed her Masters of Arts in Fine Arts in 2010 where she explored the inter-dimensional aspects of time, space and text to create a space of sensuous immersion for fictive discourses. She exhibited two works titled, What Would the World Look Light If I Rode on a Beam of Light? (Acrylic, white ink, 2010, 500 x 22 x 2cm) and The Lightness of Being (Polyester silk, single channel projection, 2010, 820cm, 760 x 320cm) respectively. From there, she became fascinated by the medium of light and the idea of lightness. Her current research study investigates the ancestral roots of our magico-relationship with adornment through a fashion label called LEIA. LEIA was exhibited in the 2010 International Fashion Exhibition. She has published and presented a paper, titled, Just Looking: The curatorial meeting point between museums and retail spaces, for the 2010 International Symposium on Innovation and Creativity in Asian Fashion Industry. She has also published a paper titled, Fabricating Meaning: An investigation on how traditional meanings and symbols of textile expressions are redefined amidst technological advancement in textile production for dress, for Wuhan Textile University.

Programme Leader, Fashion Management
Circe Henestrosa

Circe completed dual M.A. degrees in Fashion Curation and Cultural Leadership at London College of Fashion and City University in 2009, winning a Distinction for her thesis "Frida's White Cabinet", an exhibition of artist Frida Kahlo's wardrobe to be presented at the Frida Kahlo Museum in Mexico City in 2012. She currently heads the Fashion Management Programme at LASALLE where she lectures on fashion history, curating and international fashion management. Her research explores age-old traditions interpreted in contemporary fashion, exemplified by a joint Singapore/ Philippines weaving show and a co-curated Korea/Singapore design exhibition. Prior to this, she led the British Council's Arts Department in Mexico, presenting the work of artists such as Jimmy Choo, Peter Greenaway, Mona Hatoum, Damien Hirst, Phillip Treacey, Mark Wallinger and Vivienne Westwood and for the first time in Mexico and Latin America. Fluent in Spanish, English and German, she collaborates for different lifestyle and design publications in Mexico and London and was author and co-editor of the publication "Building a New Model for Museums in the 21st Century" (2005).

Lecturer, Fashion Textiles
Emily Wills

Emily Wills' interest and involvement in the arts began with a fascination for clothing as a means of self-expression. She established her own label Miyoko which sold in Hustle, an original concept boutique on High St in Fremantle, Australia. Miyoko was recognised at the annual Perth Fashion Festival, picking up stock lists both locally and nationally. Emily then established Pigeonhole Studios - a collective studio space with four like-minded artists, photographers and designers who later joined a collaborative artists-in-residence; The Ballroom. Emily was appointed a Lecturing and Coordination position in the Fashion and Textile Design Department at Curtin University of Technology and subsequently undertook Post Graduate studies programme in Literature and Cultural Studies. In this position Emily worked alongside government bodies such as ArtsWA, the Department of Culture and the Arts and private companies such as The William St Collective, Clothespeg Project and Beaufort St Network to conceive numerous industry based projects that provided students industry experience and networking opportunities within the art and design industry. In March 2009, Emily relocated to Singapore and began lecturing and overseeing the development of the Fashion Textiles pathway within the Design Faculty.

Adrian Huang
Lecturer, Fashion Design

Adrian began his career in the fashion and apparel industry in 2000. Educated in Apparel Design and Merchandising (Temasek Polytechnic, 1998) and Psychology (Murdoch University, 2008), Adrian is more concerned with good design rather than passing fads. His ready-to-wear label mizu, [created] with former business partners Keith Png and Petrina Tiong, won 2 Swarovski Designer/ Label of the year nominations in the Singapore Fashion Award 2003 and 2004.

As an independent design consultant and former trainer with TaFtc (2004 to 2006), Adrian has worked with companies such as Compagnie Mauricienne de Textile Ltée, Estee Lauder, Goldheart Jewelry, OCBC Bank, and Robinsons & Company amongst many others.

An educator and industry professional, Adrian was invited by the Singapore Workforce Development Agency (WDA) to be on the validating panel for Competency Standards [CS] for the Textile & Fashion Singapore Workfoce Skills Qualification (WSQ) Diploma Courses (2010).

His vision of helping to groom a new generation of designers as thinkers with a global perspective led him to his current lecturing position within the fashion department at LASALLE College of the Arts.

Entry Requirements

Academic Requirements

• Completed High School (Grade 12), Junior College or Pre-University education.
• Recognised Singapore qualification: Singapore-Cambridge GCE 'A' Level: Minimum 'Pass' in 2 subjects + General Paper or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Note:

• 'A' Level Art/Art Elective Programme or International Baccalaureate (IB) Art & Design are not required subjects but represent the portfolio standard for eligibility into the BA(Hons).
• Alternative English qualification: IELTS 6.0 or TOEFL iBT80.

Portfolios & Interview Requirements

• A portfolio containing at least 10 pieces of original work (actual or documented) that demonstrate your creative development and process. These projects will need to be explained by you during the interview process.
• Your portfolio should include drawings, sketches, idea developments and demonstrate relevant 2D work related to Fashion (e.g. drawings, posters, editorial work, photography, artwork, digital image, web design, etc). These should support your interest and flair.
• Your portfolio should consist of visual practice related works solely created by yourself in order to perform an appropriate assessment of your entry level.