Arts Management

Programme Information

Duration: 3 Years

Award: BA(Hons) Arts Management

Arts Management is an emerging field that will increasingly shape the practice and consumption of arts into the 21st century, informed by innovation, economics and culture, and supported by a burgeoning government-led arts infrastructure. As such, trained arts managers and administrators are needed to guide this growth, as we enter the next phase of becoming a multi-dimensional creative hub for the region and beyond.

The Arts Management programme is a rigorous one, with a distinctive focus on practice, research, business and history. Students will receive comprehensive exposure to art theory, dance, music and theatre, and gain the sensibility to excel as global arts managers. This new generation of managers will then be able to demonstrate social responsibility and employ entrepreneurial strategies in managing creative output, merging art with a knack for business and policy.

The programme provides an interdisciplinary curriculum focused on imparting knowledge and understanding about the artistic and business environments of the creative and cultural industries. In achieving this, students undertake study centered around four key pillars: Professional Practice (Visual and Performing Arts Management Practice), Business of the Creative Enterprise, History and Contextual Studies, and Research and Communications Skills. Emphasis is also placed on personal motivation and development of character.

Level One establishes the programme’s methodological and practical base, presenting the different disciplines and theoretical approaches needed for the study of arts management, including the basics of marketing, finance and human resource. Level Two expands on the knowledge acquired, and introduces a study of aesthetics, art theory, contemporary critical theory and analysis. Enterprise teaching commences with more advanced modules on leadership, accounting and artist management. Level Three continues students’ development, translating skills, techniques and an understanding of arts management into increasingly professional terms. A critical element in this level is an internship with an arts organisation, where students can gain industry experience.

Teaching Methods: You will learn through lectures, workshops, tutorials and seminars. There will be regular guest lectures by industry practitioners who will bring valuable experience and advice. You will participate in class presentations, complete written assignments, and put together a research project.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

History and Contextual Studies I
You will be introduced to the historical context of the visual and performing arts as a foundation for your study of aesthetics and art theory through a study of the story of art, its main historical movements, and national styles as practised and defined in Western and Asian traditions. The second part of this module introduces you to the origins and development of dance, theatre and music, and their evolution into distinct styles and genres as practised and defined in Western and Asian traditions.

Business of the Creative Enterprise I
This module increases your awareness of the role of the arts manager in the growth and development of the arts and equips you with the first principles of business management, marketing, finance, and human resource management.

Visual and Performing Arts Management Practice I
You will study through hands-on workshops the various methods and materials used in visual arts practice in order to acquire the vocabulary used by artists to describe their own processes and work. Complementary to the module is the study of technical theatre arts where you will have the opportunity to develop a working knowledge of back-of-house management, and production and stage management.

Research and Communication Skills I
You will be introduced to general theories of communications that affect the social, technological and cultural spheres in which the arts operate. You will understand forms of communication, media and culture as they have emerged historically and appreciate the processes through which they have come into being.

Level 2

History and Contextual Studies II
This module teaches contemporary approaches to understanding and interpreting art. You will be introduced to major aesthetic theories, which have arisen in Western and Eastern societies together with contemporary critical theories.

Business of the Creative Enterprise II
This module expands your knowledge of management theories and develops your analysis of their application to arts management. You will gain invaluable lessons on leadership in management and link these to the concepts of entrepreneurship in the marketing of the arts, and on the key areas of accounting and finance. You will also be given the principles and much-needed practical tools to manage visual and performing artists.

Visual and Performing Arts Management Practice II
This module will allow you to undertake a practical project from research, conceptualisation, proposal writing, and feasibility studies, to administrative and operational management, curation, implementation, and final evaluation. In Visual Arts Management, you will be introduced to the structure, programming, collection management and curatorial aspects of modern museums, galleries and international art shows.

In the Performing Arts Management, you will also be introduced to issues and the practices of programming, venue management and events management.

Research and Communications Skills II
Using the principles gained from Art and Aesthetics, you will acquire the skills to write critical reviews, previews and commentaries on arts. You will develop skills in designing basic marketing collaterals and be introduced to multimedia such as video, to communicate with your audiences. Under Research Methods, you will be taught different quantitative and qualitative research methods and how to present information for both academia and the arts industry.

Level 3

History and Contextual Studies III
This module discusses and illustrates the various roles played by artists in society through introduction to the historical, sociological and cultural functions of the arts in society.

Business of the Creative Enterprise III
In Arts Policy and Arts Law, you will learn studies of cultural policies to understand the government direction for the arts and be introduced to aspects of the Singapore Law and the legal issues that relate to the arts industry. In Business Management and Ethics you will develop the knowledge and skill to write a business plan.

Arts Internships
A critical element in the study of arts management is the direct practical engagement with the creative and cultural industries. You are given opportunities for attachments and internships at arts organisations and businesses for a total of 320 hours, through which you will gain further professional work experience to equip you in your career as an arts manager.

Research Dissertation
The research dissertation demonstrates your reflective analysis of the principles and practices of arts management.

Faculty Members

Programme Leader, BA(Hons) Arts Management
Eilena Ong

• MA Arts & Cultural Management, Lasalle College of the Arts, Singapore
• BA (Hons) Interior Design, University of Central England, Birmingham, UK

Eilena is the Programme Coordinator for the undergraduate programme in Arts Management at the School of Integrated Studies. She directs the annual i-am student arts festival as well as supervises the professional practice modules comprising of internships for students throughout their course of study. Eilena graduated with a BA(Hons) degree in Interior Design from the University of Central England, Birmingham, UK and received her MA in Arts and Cultural Management from The Open University, UK.

Prior to teaching in LASALLE, Eilena was the Business Development & Events Manager at Violet Oon Management Consultants, and had been mentored by Ms. Violet Oon (Singapore Food Ambassador and Celebrity Chef). She planned and organised the Tasty Singapore Culinary Mission in 2007, a 5-day International Food Conference for delegates from the USA and Europe commissioned by International Enterprise Singapore.

As an Interior Designer by profession with more than 10 years of experience in Design Management, Eilena manages her own design studio, which completed projects in Japan, China and Malaysia. As an educator, Eilena has taught in various institutions including Nanyang Academy of Fine Arts and Temasek Polytechnic from 2003 to 2008 lecturing in Interior, Exhibition, Retail and Hospitality Design. Eilena was also a finalist of the 10th Asia Pacific Interior Design Awards in 2002.

Entry Requirements

Academic Requirements

• Completed High School (Grade 12), Junior College or Pre-University education.
• Recognised Singapore qualification: Singapore-Cambridge GCE 'A' Level: Minimum 'Pass' in 2 subjects + General Paper or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Note:

• Additional subject requirement of Physics or Mathematics with a minimum ‘Pass’ or recognised equivalent.
• Alternative English qualification: IELTS 6.0 or TOEFL iBT80.

Portfolios & Interview Requirements

• Evidence of regular arts experience/ involvement through practice, studies or work in the past two years (Note: arts experience includes formal music qualifications – ABRSM, dance qualifications - RAD, CSTD. GCE A levels Art or evidence of participation in AEP/CCA arts groups, performances or volunteer work done with arts organisations or writing/publications – short stories, poetry, or design work, film production, etc).
• You are required to attend an interview and take a written test conducted by the Arts Management Programme lecturer.

Programme Information

Duration: 3 Years

Awards: BA(Hons) Arts Management

Arts Management is an emerging field that will increasingly shape the practice and consumption of arts into the 21st century, informed by innovation, economics and culture, and supported by a burgeoning government-led arts infrastructure. As such, trained arts managers and administrators are needed to guide this growth, as we enter the next phase of becoming a multi-dimensional creative hub for the region and beyond.

The Arts Management programme is a rigorous one, with a distinctive focus on practice, research, business and history. Students will receive comprehensive exposure to art theory, dance, music and theatre, and gain the sensibility to excel as global arts managers. This new generation of managers will then be able to demonstrate social responsibility and employ entrepreneurial strategies in managing creative output, merging art with a knack for business and policy.

The programme provides an interdisciplinary curriculum focused on imparting knowledge and understanding about the artistic and business environments of the creative and cultural industries. In achieving this, students undertake study centered around four key pillars: Professional Practice (Visual and Performing Arts Management Practice), Business of the Creative Enterprise, History and Contextual Studies, and Research and Communications Skills. Emphasis is also placed on personal motivation and development of character.

Level One establishes the programme’s methodological and practical base, presenting the different disciplines and theoretical approaches needed for the study of arts management, including the basics of marketing, finance and human resource. Level Two expands on the knowledge acquired, and introduces a study of aesthetics, art theory, contemporary critical theory and analysis. Enterprise teaching commences with more advanced modules on leadership, accounting and artist management. Level Three continues students’ development, translating skills, techniques and an understanding of arts management into increasingly professional terms. A critical element in this level is an internship with an arts organisation, where students can gain industry experience.

Teaching Methods: You will learn through lectures, workshops, tutorials and seminars. There will be regular guest lectures by industry practitioners who will bring valuable experience and advice. You will participate in class presentations, complete written assignments, and put together a research project.

Assessments: Assessment is an integral part of the learning process, and will be formative and diagnostic as well as summative and evaluative, providing feedback to students wherever appropriate. Read more about assessments here.

Placement learning is where students are offered opportunities to experience learning outside the classroom in real-life working environments or in approved partner institutions. Read more about placement learning here.

Modules

Level 1

History and Contextual Studies I
You will be introduced to the historical context of the visual and performing arts as a foundation for your study of aesthetics and art theory through a study of the story of art, its main historical movements, and national styles as practised and defined in Western and Asian traditions. The second part of this module introduces you to the origins and development of dance, theatre and music, and their evolution into distinct styles and genres as practised and defined in Western and Asian traditions.

Business of the Creative Enterprise I
This module increases your awareness of the role of the arts manager in the growth and development of the arts and equips you with the first principles of business management, marketing, finance, and human resource management.

Visual and Performing Arts Management Practice I
You will study through hands-on workshops the various methods and materials used in visual arts practice in order to acquire the vocabulary used by artists to describe their own processes and work. Complementary to the module is the study of technical theatre arts where you will have the opportunity to develop a working knowledge of back-of-house management, and production and stage management.

Research and Communication Skills I
You will be introduced to general theories of communications that affect the social, technological and cultural spheres in which the arts operate. You will understand forms of communication, media and culture as they have emerged historically and appreciate the processes through which they have come into being.

Level 2

History and Contextual Studies II
This module teaches contemporary approaches to understanding and interpreting art. You will be introduced to major aesthetic theories, which have arisen in Western and Eastern societies together with contemporary critical theories.

Business of the Creative Enterprise II
This module expands your knowledge of management theories and develops your analysis of their application to arts management. You will gain invaluable lessons on leadership in management and link these to the concepts of entrepreneurship in the marketing of the arts, and on the key areas of accounting and finance. You will also be given the principles and much-needed practical tools to manage visual and performing artists.

Visual and Performing Arts Management Practice II
This module will allow you to undertake a practical project from research, conceptualisation, proposal writing, and feasibility studies, to administrative and operational management, curation, implementation, and final evaluation. In Visual Arts Management, you will be introduced to the structure, programming, collection management and curatorial aspects of modern museums, galleries and international art shows.

In the Performing Arts Management, you will also be introduced to issues and the practices of programming, venue management and events management.

Research and Communications Skills II
Using the principles gained from Art and Aesthetics, you will acquire the skills to write critical reviews, previews and commentaries on arts. You will develop skills in designing basic marketing collaterals and be introduced to multimedia such as video, to communicate with your audiences. Under Research Methods, you will be taught different quantitative and qualitative research methods and how to present information for both academia and the arts industry.

Level 3

History and Contextual Studies III
This module discusses and illustrates the various roles played by artists in society through introduction to the historical, sociological and cultural functions of the arts in society.

Business of the Creative Enterprise III
In Arts Policy and Arts Law, you will learn studies of cultural policies to understand the government direction for the arts and be introduced to aspects of the Singapore Law and the legal issues that relate to the arts industry. In Business Management and Ethics you will develop the knowledge and skill to write a business plan.

Arts Internships
A critical element in the study of arts management is the direct practical engagement with the creative and cultural industries. You are given opportunities for attachments and internships at arts organisations and businesses for a total of 320 hours, through which you will gain further professional work experience to equip you in your career as an arts manager.

Research Dissertation
The research dissertation demonstrates your reflective analysis of the principles and practices of arts management.

Faculty Members

Programme Leader, BA(Hons) Arts Management
Eilena Ong

• MA Arts & Cultural Management, Lasalle College of the Arts, Singapore
• BA (Hons) Interior Design, University of Central England, Birmingham, UK

Eilena is the Programme Coordinator for the undergraduate programme in Arts Management at the School of Integrated Studies. She directs the annual i-am student arts festival as well as supervises the professional practice modules comprising of internships for students throughout their course of study. Eilena graduated with a BA(Hons) degree in Interior Design from the University of Central England, Birmingham, UK and received her MA in Arts and Cultural Management from The Open University, UK.

Prior to teaching in LASALLE, Eilena was the Business Development & Events Manager at Violet Oon Management Consultants, and had been mentored by Ms. Violet Oon (Singapore Food Ambassador and Celebrity Chef). She planned and organised the Tasty Singapore Culinary Mission in 2007, a 5-day International Food Conference for delegates from the USA and Europe commissioned by International Enterprise Singapore.

As an Interior Designer by profession with more than 10 years of experience in Design Management, Eilena manages her own design studio, which completed projects in Japan, China and Malaysia. As an educator, Eilena has taught in various institutions including Nanyang Academy of Fine Arts and Temasek Polytechnic from 2003 to 2008 lecturing in Interior, Exhibition, Retail and Hospitality Design. Eilena was also a finalist of the 10th Asia Pacific Interior Design Awards in 2002.

Entry Requirements

Academic Requirements

• Completed High School (Grade 12), Junior College or Pre-University education.
• Recognised Singapore qualification: Singapore-Cambridge GCE 'A' Level: Minimum 'Pass' in 2 subjects + General Paper or recognised equivalent.
• Recognised international qualifications: Please click here to view list.

Note:

• Additional subject requirement of Physics or Mathematics with a minimum ‘Pass’ or recognised equivalent.
• Alternative English qualification: IELTS 6.0 or TOEFL iBT80.

Portfolios & Interview Requirements

• Evidence of regular arts experience/ involvement through practice, studies or work in the past two years (Note: arts experience includes formal music qualifications – ABRSM, dance qualifications - RAD, CSTD. GCE A levels Art or evidence of participation in AEP/CCA arts groups, performances or volunteer work done with arts organisations or writing/publications – short stories, poetry, or design work, film production, etc).
• You are required to attend an interview and take a written test conducted by the Arts Management Programme lecturer.